What 3 Months of Trade School SEO Would Have Cost in Google Ads
We took three months of Google Search Console data from a trades education and union apprenticeship client and asked the same question we always ask: what would this organic presence cost to replicate through Google Ads? With 1,390 clicks, 37,700 impressions, and 1,000 tracked queries across plumbing, HVAC, welding, and steamfitting terms, the paid-ad equivalent runs to $11,563–$15,000+ per quarter when you factor in clicks, impressions, and campaign management. Here's the full breakdown — and what it means for trade programs still treating SEO as optional.
What 3 Months of Industrial SEO Would Have Cost in Google Ads
We took three months of real Google Search Console data from an industrial B2B client and asked one question: what would this organic search presence have cost in paid ads? With 236 clicks, 33,100 impressions, and 920 tracked queries across materials handling and motive power keywords, the paid-ad equivalent runs to $5,779–$7,000+ when you factor in clicks, impressions, and campaign management. Here's how we got there — and what it means for industrial companies still on the fence about SEO.