I Checked a Backlink. They Identified My Name and Former Employer From the Website Visit. Here's the Technology They Used.

I was simply checking a backlink for the Ritner Digital homepage when something unexpected happened. The company whose website I visited identified my name, former employer, job title, and LinkedIn profile—without me ever submitting a form. They even captured the exact page and time of my visit. Naturally, I had to ask what technology they were using. Their answer? RB2B. Here's my firsthand experience with website visitor identification software, why it impressed me, and what B2B marketers should know.