You had a five-page site and a phone that rang. Then you started a content engine and the leads slowed down. Before you panic, here's what's actually happening: Google re-reads your whole site, new pages drag your averages down, and your traffic shifts from buyers to researchers — the same turbulence a new site launch causes. This post breaks down all five mechanisms, the month-by-month recovery timeline, and how to tell a normal dip from a broken one.