Your Weakest Marketing Channel Is the One You're Ignoring — and Somebody Hungrier Is Running It Like a Business
Every business has a channel graveyard: the Facebook page nobody's touched in a year, the unclaimed Google listing, the email list that's never been emailed, the blog with three posts from 2019. Here's the uncomfortable truth — those zombie channels aren't neutral, they're evidence. And somewhere in your market, a startup with none of your advantages has picked your ignored channel and committed to it like survival depends on it. The data on what each graveyard channel is actually worth, why neglect beats absence for all the wrong reasons, and the commit-or-kill triage that fixes it.
Ritner Digital Just Hit 1,000 Facebook Followers — Here's the Full Breakdown
1,033 followers, +29% in 28 days, and three-quarters of our views coming from people who don't follow us yet. Here's the full dashboard breakdown — the milestone post with the parts most agencies would crop out.
Would the BuzzFeed Model Work in 2026?
BuzzFeed was one of the most impressive distribution machines ever built in media. Then the Facebook algorithm changed and the whole thing unraveled. But the question isn't what went wrong — it's whether the underlying model, stripped of its 2012-era assumptions, could work in 2026. The answer is more nuanced than it looks.