The Broad Street Bullies: A Marketing Analysis of Why a 50-Year-Old Hockey Team Still Lives Rent-Free in Our Heads
Plenty of teams have won two Stanley Cups and been largely forgotten. The Broad Street Bullies haven't been. Fifty years later they're still one of the most viscerally remembered teams in North American professional sports — by people who weren't alive when they played, in cities that despised them, across generations that never watched a game. This is a marketing analysis of exactly why.
Opening Day 2026: The Phillies Players Who Are Winning Off the Field Too
The 2026 Philadelphia Phillies are one of the best rosters in baseball. But what these players have built off the field — in boardrooms, in nonprofits, in brand partnerships and community commitments — is a story worth telling in its own right. Bryce Harper just re-signed with Under Armour after a drama-filled free agency that captivated the marketing world. Trea Turner turned a difficult first season into a rallying point for cancer research. Kyle Schwarber built the most authentic fan relationship in Philadelphia sports without a single sneaker deal. And Phillies Charities distributed over $4.6 million to Delaware Valley nonprofits in a single year. Here's the full story — and what any Philadelphia business can learn from it.