Short-Form Video Is the New SEO — And Most Agencies Are Still Asleep at the Wheel
Discovery behavior has fundamentally shifted. Nearly half of U.S. consumers now use TikTok as a search engine, and brands across auto, legal, media, and SaaS have already figured out how to win there. So why are so many marketing agencies still hesitant to treat short-form video as a serious channel — and what does it look like when brands actually get it right?
The Name in the Hat Trend: The Easiest Team Introduction Video You'll Ever Make for Facebook Reels & TikTok
We spotted it on a car dealership's Facebook Reel and it stopped our scroll immediately — names in a hat, a handshake, and a team introduction that felt completely real. Here's how to recreate this viral trend for your own business, no script or camera crew required.
Should My Dealership Be on TikTok or Is It a Waste of Time?
Wondering if your dealership should be on TikTok? This guide breaks down when TikTok can build brand awareness and local visibility — and when you’re better off focusing on search, retargeting, and core marketing systems first.