Construction & Trades
Digital marketing
built for the
construction world.
From general contractors to remodelers to commercial builders — we build the digital infrastructure that keeps your pipeline full year-round. No generic playbooks. Just strategies built around how construction clients actually hire.
2.9×
Avg lead increase
44%
Lower cost per lead
90+
Days to ROI
Vertical 01
General Contractors
Residential and light commercial GCs. More qualified bids, lower CPL, and a full pipeline even in the off-season.
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Vertical 02
Remodeling
Kitchen, bath, and whole-home remodelers. Attract high-budget homeowners who are ready to invest — not tire-kickers.
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Vertical 03
Commercial Construction
Commercial builders targeting developers, property managers, and corporate decision-makers before the RFP hits.
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Google Local Services Ads
Contractor SEO
Google Business Profile
CRM & HubSpot
Lead Automation
Project Portfolio Optimization
Reputation Management
Email & SMS Campaigns
Website Conversion
Analytics & Reporting
The Construction Opportunity
The project search starts
online — every single time.
Whether someone's planning a $200,000 addition, hiring a remodeler for a kitchen renovation, or sourcing a GC for a commercial build — it starts with a search. The contractors who show up first and convert best win the job.
87%
Research Online First
of homeowners search before hiring any contractor
74%
Use Mobile
construction searches happen on smartphones, often on-site
60%
Call One Contractor
buyers contact only the first contractor they find and trust
14×
Higher Intent
construction search traffic converts vs. typical display ads
01
Construction clients decide fast — but only trust what they see online
The average homeowner visits fewer than 3 contractor websites before picking up the phone. Your digital presence needs to earn that call before your competitor does.
02
Most contractor websites are losing jobs daily
No clear CTAs, no project portfolio SEO, no local authority. Potential clients land on your site, can't find what they need, and call someone else within seconds.
03
Every trade has its own customer journey
What works for a remodeler doesn't work for a commercial GC or a specialty subcontractor. We build strategies tailored to the specific way your clients hire.
04
Speed of response wins the job
The contractor who follows up in under 5 minutes wins 7× more projects than one who responds in an hour. Our automation infrastructure makes that possible 24/7.
Our Construction Verticals
Choose your
trade below.
We go deep in each vertical — not wide and shallow. Click into your trade for a tailored breakdown of exactly how we'll grow your business.
Most Popular
Vertical 01
General Contractors
Residential and light commercial GCs who need more qualified bids, a shorter sales cycle, and a pipeline that doesn't dry up in January. We build the full digital stack — ads, SEO, lead automation, and reputation management.
Google LSA
Local SEO
Lead Automation
CRM Setup
Review Generation
Explore GC Services
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Vertical 02
Remodeling
Kitchen, bath, basement, and whole-home remodelers competing for high-budget homeowners in a crowded market. We attract buyers with serious intent and real budgets — not tire-kickers looking for the lowest quote.
Project Portfolio SEO
Google Ads
Meta Ads
Lead Nurture
Houzz Optimization
Explore Remodeling Services
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Vertical 03
Commercial Construction
Commercial builders and GCs who need to get in front of developers, property managers, and corporate decision-makers before the RFP ever hits. We build authority, visibility, and a pipeline of high-value B2B opportunities.
Authority SEO
LinkedIn Ads
Content Marketing
B2B Lead Gen
Email Campaigns
Explore Commercial Services
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Our Services
Every channel. Every touchpoint.
All under one roof.
A complete suite of construction digital marketing services — no gaps, no handoffs to outside vendors, no excuses.
01
Google Local Services Ads
Get the "Google Guaranteed" badge and appear at the very top of search results. We manage LSA setup, verification, budget, and bid strategy to drive your best inbound calls at the lowest cost per lead.
General Contractors
Remodeling
02
Local SEO & Google Business Profile
Service-area and project-type landing pages, Google Business Profile authority, citation building, and schema markup that earns top local pack rankings for every service you offer in every area you work.
General Contractors
Remodeling
Commercial
03
Project Portfolio Optimization
Your completed work is your best sales tool. We turn project photos and case studies into SEO-optimized pages that attract qualified clients searching for exactly what you've already built.
General Contractors
Remodeling
Commercial
04
CRM Setup & Lead Automation
HubSpot implementation, lead routing, SMS + email drip sequences, and estimate-booking automation. Every lead gets a sub-5-minute response — even when you're on the job site at 7am on a Saturday.
General Contractors
Remodeling
Commercial
05
Reputation & Review Management
Automated review generation, real-time monitoring, and strategic response management across Google, Houzz, Angi, and HomeAdvisor. Your stars become the deciding factor before a client ever calls.
General Contractors
Remodeling
06
Analytics & Attribution Reporting
Monthly dashboards that connect every dollar of ad spend to real outcomes — submitted estimates, booked projects, and signed contracts. You'll always know your exact cost-per-project-won.
General Contractors
Remodeling
Commercial
Across All Construction Verticals
Numbers that
speak for themselves.
2.9×
Avg Lead Volume Increase
across all construction clients
44%
Lower Cost Per Lead
vs. prior agency or in-house
<5min
Lead Response Time
automated 24/7 via CRM
90+
Days to First ROI
guaranteed or we keep working
How It Works
From audit to full pipeline
in 90 days.
A proven four-step process that works for GCs, remodelers, and commercial builders alike — structured around your market, your trade, and your goals.
1
Free Digital Audit
We audit your current SEO, ad performance, local visibility, and lead response times to find exactly where revenue is being left on the table.
2
Custom Strategy
We build a tailored roadmap for your trade — the keywords, campaigns, and automation workflows designed for your specific market and customer type.
3
Full Implementation
Our team handles everything. Ads launch, SEO pages go live, CRM automation activates — you stay on the job site while we build your digital presence.
4
Optimize & Scale
Monthly reporting, proactive A/B testing, and continuous improvement. We don't set-and-forget — we push harder to grow your pipeline every single month.
Why Ritner Digital
We know the trades.
Not just the internet.
Generic agencies treat your contracting business like a dentist or a retailer. We're trades-industry specialists — we understand your project cycles, bid timelines, seasonality, and how homeowners and developers actually decide who to hire.
Talk to a Construction Specialist →Trades Industry Specialists
Our team has worked with GCs, remodelers, and commercial builders. We understand bid cycles, seasonal pipelines, and how clients actually hire contractors.
Hyper-Local Service Area Targeting
Your ads and SEO pages target the exact zip codes, neighborhoods, and counties you work in — so every dollar goes toward leads you can actually close.
No Lock-In Contracts
Month-to-month because we earn your business every single month. If we're not performing, you're not stuck paying for nothing.
One Dedicated Account Manager
A single point of contact who knows your business inside and out. No ticket queues. No getting bounced between departments.
Let's Get to Work
Ready to keep your
pipeline packed year-round?
Get a free, no-obligation digital audit. We'll show you exactly where your construction business is losing leads online — and exactly how we fix it.