How South Jersey Car Dealerships Can Get Leads Without Drowning in Facebook Ad Costs
If you run a dealership anywhere from Cherry Hill to Vineland, you have probably had this month: the Facebook budget went up, the lead count went sideways, and the BDC spent half its week chasing names and phone numbers that went nowhere. Someone tapped a pre-filled form while scrolling in bed. Someone else wanted a price on a truck you sold two weeks ago. A third person never picked up the phone at all.
Facebook and Instagram still have a place in dealer marketing. They are fast, visual and good at putting inventory in front of people who were not looking for it yet. But for a lot of South Jersey stores, Meta has quietly turned from a growth channel into a tax. You pay more each quarter to stand still, and the leads you get are the lowest-intent leads in your whole funnel.
This guide is for general managers, dealer principals and marketing managers at franchise and independent stores across Camden, Burlington, Gloucester, Atlantic, Cumberland, Salem and Cape May counties. It covers why Meta costs keep climbing for auto advertisers, where today's car buyers actually decide which store to visit, and seven practical ways to generate more leads, and better leads, without handing Meta a bigger check every month.
Why Facebook Ads Keep Getting More Expensive for Dealers
The short version: you are paying more for every impression, and car shoppers on Meta convert at a lower rate than almost any other audience.
The price of attention is rising
Meta does not publish an "automotive CPM," but it does report what advertisers pay on average. In its second-quarter 2026 earnings release, Meta said its average price per ad rose 12% year over year, and its quarterly filing shows the first quarter of 2026 posted the same 12% increase. Two straight quarters of double-digit price growth means the same monthly budget buys noticeably less reach than it did a year ago.
Meta will tell you its AI targeting makes those impressions work harder. Sometimes it does. But a dealership with a fixed co-op or marketing budget feels the price increase long before it feels any efficiency gain.
Car shoppers are among the hardest audiences to convert on Meta
WordStream's 2026 Facebook Ads Benchmarks, built from US campaigns running between April 2025 and June 2026, puts the numbers in plain view for the "Automotive — For Sale" category:
The detail that should worry dealers most is the conversion rate. Auto-for-sale had the lowest lead-form conversion rate of any industry in the study, and it fell 51.33% year over year. Clicks got cheaper, but fewer of those clicks turned into leads. On the traffic objective, auto-for-sale also posted one of the lowest click-through rates of any category at 1.47%.
A $35 lead sounds cheap next to a third-party lead provider. But a lead is not a sale. If your BDC closes only a sliver of Meta instant-form leads, your real cost per sold unit can run many times higher than any benchmark suggests.
Financing ads come with targeting handcuffs
Many South Jersey dealers lean on credit-focused messaging: "bad credit OK," "$0 down," "first-time buyer programs." On Meta, those ads usually fall under the Financial Products and Services Special Ad Category, which explicitly covers auto loans. According to Jon Loomer's breakdown of Meta's Special Ad Categories, campaigns in this category:
Must include everything within at least a 15-mile radius of any location, with no ZIP code targeting
Lock age to 18–65+ and gender to all
Lose lookalike audiences, saved audiences and many detailed-targeting options
Cannot ask for location, age or relationship status on instant forms
Those rules exist to prevent lending discrimination, and dealers should follow them without exception. But they also mean a Cherry Hill store running a credit campaign cannot neatly carve its audience by ZIP code, and a Vineland store cannot exclude the neighborhoods that never convert. Broad targeting plus a low-friction instant form is a recipe for high volume and low intent.
Instant forms trade quality for quantity
Meta's lead forms pre-fill a user's name, email and phone number. That removes friction, which is exactly why cost per lead looks good in Ads Manager. It also means someone can "become a lead" with two taps and no real intent. Every dealer who has run instant forms knows the result: wrong numbers, people who do not remember submitting anything, and shoppers who were just curious about a payment.
None of this means you should shut Facebook off. It means Facebook should stop being the default answer to "we need more leads."
How Car Buyers Actually Shop in 2026
Before moving money around, it helps to know where buyers really spend their research time. Social media is part of the journey, but it is not the center of it.
Cox Automotive's 2025 Car Buyer Journey Study, which surveyed about 2,300 people who bought a vehicle in the previous 12 months, found this mix of websites used during shopping:
A few other findings from the same study matter for South Jersey dealers:
Buyers are undecided longer. Only 29% started out certain which vehicle they wanted, and 66% considered both new and used. That means a lot of shoppers are searching by need and budget ("SUV under $30,000 near me," "used truck Cherry Hill") rather than by model.
AI is already in the funnel. 19% of all buyers and 25% of new-vehicle buyers used AI websites or AI-generated search overviews while shopping.
Most still finish in person. 53% completed every step at the dealership, but 63% said a blend of online and in-store steps would be ideal. Buyers want to do more online than dealers currently let them do, especially credit applications and price.
The takeaway is simple. Social media reaches roughly a quarter of buyers during their research. Search engines, your own website, and third-party listing sites reach far more of them, and they reach people who are actively looking for a car. Those are the channels where South Jersey dealers can win leads without bidding against every other advertiser in the Meta auction.
Strategy 1: Win the Local Search Results You Already Qualify For
When someone in Washington Township types "Honda dealer near me" or someone in Egg Harbor asks for "used cars Atlantic County," the map pack and your Google Business Profile decide who gets the call. You do not pay per click for that traffic. You earn it.
Treat reviews like a lead source, because they are one
BrightLocal's Local Consumer Review Survey 2026, a representative panel of 1,002 US adults, shows how high the bar has climbed:
97% of consumers read reviews for local businesses
31% will only use a business rated 4.5 stars or higher, up from 17% the year before
68% will only use a business with four stars or more
74% only care about reviews written in the last three months
47% will not use a business with fewer than 20 reviews
89% expect the owner to respond, and 50% are put off by templated, generic replies
For a dealership, that means a steady flow of fresh reviews matters more than a big pile of old ones. The same study found that 83% of people who were asked to leave a review went on to write one. So ask every sold customer and every service customer, every time, with a direct link sent by text before they leave the lot. Then have a named person reply to each review within a day or two, in plain language, without a copy-paste template.
One caution: keep review collection clean. The FTC's final rule on fake reviews and testimonials bans buying or creating fake reviews, bans incentives conditioned on positive (or negative) sentiment, and restricts undisclosed reviews from company insiders such as managers. That means no salespeople reviewing their own store and no "five stars gets you a free oil change" offers.
Tighten up your Google Business Profile
Most dealer profiles are set up once and forgotten. A quick audit usually finds easy wins:
Separate, accurate profiles and hours for sales, service and parts where Google allows it
Correct primary category (for example, the specific brand dealer category rather than a generic "car dealer")
Fresh photos of the showroom, the service drive, real staff and real inventory
Weekly Google posts for model-year arrivals, service specials and community events
Filled-out Q&A answering the questions your BDC hears every day: financing, trade-ins, Saturday hours, loaner cars
One change to know about: Google ended its free organic vehicle listings program in 2025 as part of a broader search simplification, according to its vehicle listings developer page. If your inventory used to appear on your Business Profile for free and now does not, that is why. Getting inventory back in front of Google shoppers now runs through Vehicle Ads, covered in Strategy 3.
Build pages for the towns you actually sell to
South Jersey is a patchwork of towns that people identify with strongly. A shopper in Marlton searches differently than one in Millville. Pages on your website built around real service areas, such as "Used Trucks for Sale Near Voorhees" or "Toyota Service for Ocean City Drivers," give Google and AI search tools something specific to match. Make them genuinely useful with directions, commute times from that town, local inventory highlights and reviews from customers who live there. Thin pages that just swap the town name will not help.
Strategy 2: Turn Your Website and VDPs Into a Lead Engine
Every channel in this guide, including Facebook, sends people to your website. If the site leaks, every dollar you spend upstream leaks with it. Fixing conversion on your own site is usually the cheapest lead you will ever generate, because you already paid for the traffic.
Speed first, especially on phones
Google's research on mobile page speed found that as load time goes from one second to ten seconds, the probability of a mobile visitor bouncing rises 123%. Dealer sites are notorious for heavy photo galleries, chat widgets, pop-ups and a dozen tracking scripts all loading at once. Run your top vehicle detail pages (VDPs) through Google's PageSpeed Insights, then strip out the scripts nobody uses and compress the images.
Give shoppers the online steps they are asking for
The Cox Automotive Car Buyer Journey Study shows a clear gap between what buyers want to do online and what they actually do:
Every one of those gaps is a lead you are not capturing. A shopper who gets a real trade-in estimate, a soft-pull credit prequalification or a transparent out-the-door payment on your site has raised their hand far more seriously than someone who tapped a pre-filled Facebook form.
Make each VDP do one job well
A good VDP answers the shopper's next question before they have to ask it. At minimum:
Real photos of the actual vehicle, with a short walkaround video when possible
A clear price, with any conditional discounts spelled out in plain English
One primary call to action above the fold (check availability, get your trade value or estimate payments) instead of six competing buttons
Click-to-call and click-to-text that work on mobile
A form that asks only for what you need to follow up: name, phone or email, and the question
New Jersey also has specific rules about how dealers advertise prices and fees, so have your compliance team or counsel review how pricing, doc fees and conditional incentives appear on your VDPs before you change them.
Measure leads by what happens next
Set up call tracking and form tracking so every lead is tagged with its source, then connect that to your CRM. The goal is to see appointments, shows and sold units by channel, not just raw lead counts. Once you can see that data, the conversation about Facebook budget usually changes quickly.
Strategy 3: Capture High-Intent Search With Google Vehicle Ads and Search Campaigns
Facebook interrupts people. Search answers them. That difference matters more than any benchmark, because a person typing "certified pre-owned RAV4 Cherry Hill" is telling you exactly what they want and where.
What search leads cost, honestly
WordStream's 2026 Google Ads Benchmarks, based on about 13,500 US search campaigns from April 2025 to March 2026, shows these medians for Google and Microsoft search:
To be straight about it: the median search lead for vehicle sales costs more than the median Meta lead ($44.26 versus $35.52), and it rose 13.9% year over year. The difference is what you are buying. A search lead comes from someone who went looking for a car, not someone who tapped a pre-filled form between videos. Most dealers who track leads through to sold units find that intent is worth the premium. The service numbers are even more striking, with a 15.51% conversion rate for repair and parts searches.
Put your actual inventory in front of shoppers with Vehicle Ads
Google's Vehicle Ads are a lower-funnel format that shows specific cars from your inventory, with photo, price, mileage and your dealership name, right in Google results. Google lists the program as fully released in the United States. To run them you need to:
Link your Google Ads account, Google Merchant Center and your Google Business Profile
Turn on the Vehicle Ads add-on in Merchant Center
Send a daily inventory feed, usually through your inventory or website provider
Run the feed through a Performance Max campaign
Since Google retired its free organic vehicle listings, Vehicle Ads are now the main way to get individual cars from your lot shown directly in Google results. Microsoft offers a similar product called Automotive Ads that runs across Bing and its partner sites, which 9 Clouds' overview describes in more detail.
Keep search campaigns tight and local
A few principles make search work for a regional dealer:
Separate campaigns by intent: brand terms, model terms, "near me" and town terms, service, and credit-related searches each deserve their own budget and landing page
Bid on your own name: competitors and third-party sites will if you do not, and branded clicks are usually your cheapest leads
Use a tight radius: most South Jersey stores sell within a realistic drive, so do not pay for clicks from people who will never cross the Walt Whitman or drive up from Cape May
Build a negative keyword list: exclude "jobs," "salary," "parts diagram," "recall lookup" and similar non-buyer searches
Send each ad to the matching page: a Silverado ad goes to Silverado inventory, not your home page
One rule to keep in mind: if a Google ad promotes financing terms, credit offers or auto loans, it may be subject to Google's financial services policies and additional verification. Check with your ad partner before launching credit-focused search campaigns.
Strategy 4: Stop Wasting the Leads You Already Pay For
Before buying one more lead, look at what happens to the ones you have. For many stores, the fastest way to "get more leads" is to stop losing the ones already in the CRM.
The bar for response has gone up
Pied Piper's 2026 Internet Lead Effectiveness Auto Industry Study mystery-shopped 3,290 dealership websites with a specific question about a vehicle in stock, then tracked every email, text, call and chat for 24 hours. The findings set a clear standard:
51% of dealers gave a "perfect response," answering the question quickly through email, text and phone, which is twice the rate of five years ago
Dealers used texting to answer the question 54% of the time, up from 38% the year before
Dealers answered by email or text and also called the customer 62% of the time
Typical questions got an answer within 24 hours 78% of the time, but that fell to 51% when the question was complex enough to need a human
Pied Piper also reports that, historically, dealers who raise their score from under 40 to over 80 sell about 50% more units from the same number of internet leads. Read that again: same leads, half again as many sales. No ad budget increase required.
Build a response process that does not depend on who is on shift
Half the industry now clears that bar, so a shopper who submits forms to three stores along Route 73 or the Black Horse Pike will notice who answers first. To keep up:
Set a 15-minute standard for a real, personal answer to the customer's actual question during business hours
Use every channel the customer gave you: answer by text or email, and call. Pied Piper's data shows multichannel responses reach far more people than any single channel
Answer the question first. If they asked whether the Tacoma has a tow package, lead with the answer, then invite them in
Watch the AI handoff. Automated replies are great for simple questions. Make sure a named person owns every lead the bot escalates, and audit those weekly
Follow up for weeks, not days. Many shoppers are still weeks away from buying. A planned sequence of helpful touches beats three calls in the first hour and then silence
Keep texting compliant
Text is now the channel many shoppers prefer, but it comes with federal rules under the Telephone Consumer Protection Act, including consent requirements for marketing texts and honoring opt-outs quickly. Make sure your forms capture clear consent language and your texting platform handles STOP requests automatically. Have counsel review your consent language, since the rules continue to evolve.
Strategy 5: Mine Your Database and Your Service Drive
The cheapest leads a dealership will ever get are people who already know it. Your DMS and CRM hold years of sold customers, service customers, lease maturities and unsold showroom traffic. None of them cost you a Meta impression.
The service lane is an underused sales channel
Cox Automotive's Service Industry Study, which surveyed 1,974 vehicle owners in spring 2025, found that dealers now handle 12% fewer service visits than they did in 2018, and that more than half of owners facing a big repair would consider trading in their vehicle instead. Auto Remarketing's coverage of the same study adds two numbers every GM should see: dealers' share of service visits has fallen to 29%, and while 33% of service customers said they would be highly interested in a trade-in value during their visit, only 14% said a dealer had offered one.
That gap is a lead source sitting in your own building. Practical ways to close it:
Flag service customers in equity positions or with high-cost repair estimates, and have a sales or used-car manager offer a no-pressure appraisal while they wait
Put a clear "What's my car worth?" option in service appointment confirmations and waiting-area signage
Send photo or video inspection reports so customers understand the repair and trust the recommendation, which also opens a natural conversation about replacing an aging vehicle
Work your equity and lease-maturity lists every month
Most DMS and CRM tools can flag customers whose loans are near payoff, whose leases end in the next six to nine months, or whose vehicle is worth more than they owe. Those customers are warm, local and already in your records. A personal text or call from their original salesperson, with a specific upgrade scenario, will outperform any cold ad.
Win back the ones who did not buy
Unsold showroom and internet leads from the last 12 to 18 months are another overlooked pool. Many of them bought elsewhere, but some are still driving the same car. A light, helpful re-engagement campaign, such as new arrivals that match what they looked at or a fresh trade appraisal, can revive a surprising number of them.
Use Meta for what it does best: reaching people you already know
This is where Facebook fits back in. Uploading your own customer lists to Meta to show service offers, loyalty upgrades or new-model arrivals to existing customers is often far more efficient than prospecting strangers. Just remember that if the ad is about credit or financing terms, the Special Ad Category rules still apply to how you target it.
Strategy 6: Use Facebook Smarter, Not Bigger
The point of this guide is not to quit Meta. It is to stop treating a bigger Meta budget as the answer to every slow month. Used with discipline, Facebook and Instagram can still pull their weight at a smaller spend.
Lead with your inventory, not a generic offer
Meta's Automotive Inventory Ads work from a vehicle catalog built off your live inventory feed, so each ad shows a real car with its make, model, year, mileage and price. According to Driftrock's guide to the format, connecting the Meta pixel to the catalog lets you show those ads to people who already viewed or interacted with your inventory. Retargeting recent VDP visitors in your market is usually the most efficient Meta spend a dealer can make, because those shoppers already raised their hand on your site.
Add friction on purpose
The lowest cost per lead is not the goal. The lowest cost per appointment that shows is. A few ways to trade some volume for quality:
Use Meta's higher-intent instant form setting, which adds a review step before submitting
Ask one or two qualifying questions, such as timeframe to buy or whether they have a trade
Send traffic to a fast, focused landing page or VDP instead of an instant form when you want fewer, better leads
Teach Meta what a good lead looks like
If Meta only sees form fills, it will find you more people who fill out forms. Connecting your CRM through Meta's Conversions API, which WordStream's 2026 benchmarks report calls out as a top priority, lets you pass back which leads set appointments or bought. The algorithm can then optimize toward buyers instead of tappers.
Keep credit campaigns compliant and contained
If you run financing or credit-focused ads, declare the Financial Products and Services Special Ad Category every time. Accept the broader targeting, keep the budget modest, and judge those campaigns strictly on shows and sales. Trying to work around the category is a fast way to lose your ad account.
Let organic content do some of the reach work
Short walkaround videos, service tips from your technicians, delivery photos (with customer permission) and behind-the-scenes clips from the store build familiarity for free. They also give your paid campaigns better creative to work with. People buy from stores they feel they already know, and a salesperson who shows up in someone's feed every week is not a stranger when that person is ready to buy.
Set a ceiling and a scorecard
Decide in advance what share of your budget Meta gets and what it has to deliver in appointments and sold units to keep it. Review it monthly against search, your website and your database campaigns. If Meta earns more, give it more. If it does not, move the money.
Strategy 7: Show Up When Shoppers Ask AI Where to Buy
A growing share of shoppers now start by asking ChatGPT, Google's AI Overviews or another assistant something like "Who has a used Grand Cherokee near Voorhees under $30k?" This is a free, high-intent channel, and most dealers are not managing it at all.
The shift is already measurable
Cox Automotive found that 25% of new-vehicle buyers used AI websites or AI search overviews while shopping (Car Buyer Journey Study)
BrightLocal found that use of ChatGPT and similar tools for local business recommendations jumped from 6% to 45% in one year, making AI the third most-used source after Google and Facebook (Local Consumer Review Survey 2026)
Pied Piper tested ChatGPT on real dealers
In its 2026 study, Pied Piper asked ChatGPT, posing as a local shopper in each dealer's ZIP code, about a specific vehicle that dealer had in stock. The results:
The dealer was listed first 77% of the time
It appeared but was not listed first 14% of the time
It was not mentioned at all 9% of the time, even though it had the car and was the closest dealer
ChatGPT confirmed the vehicle was in stock only 70% of the time, confirmed test-drive availability 36% of the time, and linked directly to the vehicle's page just 30% of the time
In other words, roughly one in four dealers had local shoppers pointed somewhere else first. That is lost opportunity that no ad budget fixes.
How to make your store easier for AI to recommend
AI tools build answers from what they can read and trust. The work overlaps heavily with Strategies 1 and 2:
Keep inventory pages crawlable and specific. Each VDP should state the year, make, model, trim, price, mileage, VIN and availability in plain text, not just inside images or scripts
Answer real questions on your site. Pages that explain your financing process, trade-in process, service hours, loaner policy and delivery area give AI tools clear facts to cite
Keep business listings consistent. Your name, address, phone and hours should match across Google, Apple Maps, Bing, Yelp, Cars.com, Autotrader and your OEM locator
Keep reviews fresh. AI review summaries and recommendations lean on the same review signals that shoppers do
Check yourself regularly. Once a month, ask ChatGPT, Gemini and Copilot the questions your customers ask, from the towns they live in. Note where you appear, where competitors appear, and what information is wrong
A 90-Day Plan to Rebalance Your Lead Mix
You do not need to rip everything up at once. A phased 90 days lets you prove each change with your own numbers before you move serious money.
An example of what rebalancing can look like
Every store is different, so treat this as an illustration, not a prescription. Say a used-car-heavy store spends $10,000 a month on digital, with $6,000 going to Meta prospecting. After 90 days of tracking, a rebalanced plan might look like this:
The total stays the same. What changes is where the money goes: less paying Meta to find strangers, and more investing in the people who are already searching, already on your site, or already in your database.
The one metric that settles the argument
Stop comparing channels by cost per lead. Compare them by cost per sold unit, and if volume is low, by cost per appointment that showed up. When dealers make that switch, the right budget mix usually becomes obvious within a quarter.
Frequently Asked Questions
Should South Jersey car dealerships stop advertising on Facebook?
No. Facebook and Instagram are still useful for inventory retargeting, reaching existing customers, and building local familiarity. The problem is relying on Meta prospecting with instant forms as the main lead source. Cap Meta's share of the budget, judge it on appointments and sold units, and let it compete with search, your website and your database for more money.
What is a good cost per lead for a car dealership on Facebook?
WordStream's 2026 benchmarks put the median Facebook lead-campaign cost per lead for auto sales at $35.52, with a 4.15% conversion rate. But a benchmark cost per lead says little about quality. A better target is cost per appointment that shows or cost per sold unit, measured in your own CRM.
Are Google Ads leads better than Facebook leads for dealers?
They usually cost more per lead, with a 2026 median of $44.26 for auto sales search campaigns, but they come from people actively searching for a vehicle. Most dealers who track leads to sold units find search leads close at a higher rate. The only way to know for your store is to track both channels through to the sale.
Why can't I target specific ZIP codes with my Facebook financing ads?
Ads promoting auto loans or other credit fall under Meta's Financial Products and Services Special Ad Category. Those campaigns must cover at least a 15-mile radius, cannot target by ZIP code, age or gender, and lose lookalike audiences. The rules exist to prevent lending discrimination and should be followed exactly.
How fast should my dealership respond to an internet lead?
Aim for a personal answer to the customer's actual question within 15 minutes during business hours, using text or email plus a phone call. Pied Piper's 2026 study found 51% of dealers already give that kind of fast, multichannel "perfect response," so slower stores are at a real disadvantage.
Can I still show my inventory on Google for free?
Not the way you used to. Google ended its free organic vehicle listings program in 2025. Your inventory can still rank organically through well-built VDPs, but showing individual vehicles in Google's listing format now requires Vehicle Ads through Merchant Center and Performance Max.
How many Google reviews does a car dealership need?
There is no magic number, but BrightLocal's 2026 survey found 47% of consumers will not use a business with fewer than 20 reviews, and 74% only care about reviews from the last three months. For a dealership, a steady weekly flow of new reviews matters more than the lifetime total.
How do dealers show up in ChatGPT and other AI search results?
Make your website and listings easy for AI tools to read and trust: detailed, text-based VDPs, clear pages about financing, trade-ins and service, consistent business information across directories, and fresh reviews. Then test regularly by asking AI tools the same questions your shoppers ask.
How long does it take to see results from shifting budget away from Facebook?
Fixing lead response and website conversion can show results within weeks. Review growth and local SEO build over a few months. A 90-day phased plan gives you enough data to compare channels on cost per sold unit before making bigger budget moves.
Do these strategies work for independent used-car dealers, not just franchise stores?
Yes. Independent dealers often benefit the most, because they rely less on OEM co-op programs and have more freedom in how they spend. Reviews, local search, fast lead response and database marketing work regardless of franchise.
Ready to Get Better Leads Without a Bigger Facebook Bill?
Ritner Digital helps South Jersey dealerships build lead engines that do not depend on out-bidding everyone in the Meta auction. We start by finding where your current leads are leaking, then build a plan across local search, Google Vehicle Ads, website conversion, reviews and smarter social, measured on the numbers that matter: appointments and sold units.
If your Facebook costs keep climbing and your BDC keeps chasing dead leads, let's talk.
Talk to Ritner Digital about your dealership's lead strategy →
Sources
Meta Platforms, Meta Reports Second Quarter 2026 Results, July 29, 2026
Meta Platforms, Form 10-Q for the quarter ended June 30, 2026, SEC filing
WordStream, Facebook Ads Benchmarks 2026, updated September 14, 2026
WordStream, Google Ads Benchmarks 2026, updated September 16, 2026
Jon Loomer Digital, Special Ad Categories: A Guide for Meta Ads, updated March 1, 2025
Cox Automotive via PR Newswire, Car Buyer Journey Study Finds Efficiency, Digital Tools and AI Drive Record Satisfaction, January 13, 2026
BrightLocal, Local Consumer Review Survey 2026, February 11, 2026
Federal Trade Commission, Final Rule Banning Fake Reviews and Testimonials, August 2024
Google for Developers, Vehicle listings on Google
Google Merchant Center Help, Vehicle ads overview
Think with Google, New Industry Benchmarks for Mobile Page Speed
9 Clouds, Use Google and Microsoft Vehicle Listing Ads to Sell Your Vehicles, February 2026
Pied Piper via Business Wire, Infiniti Dealers Rank Highest in 2026 Web Lead Response Study, February 2026
Cox Automotive, New Cox Automotive Study Finds Dealerships Have Lost 12% of Service Visits to Competition Since 2018, November 2025
Auto Remarketing, Dealerships Leaking Market Share in Service Department, Cox Study Finds, November 11, 2025
Driftrock, Meta Automotive Inventory Ads, May 2026