How South Jersey Car Dealerships Can Get Leads Without Drowning in Facebook Ad Costs
Meta's ad prices are up 12% year over year, and car shoppers convert on Facebook lead forms at less than half the all-industry rate. This guide shows South Jersey dealerships how to shift budget toward higher-intent channels: local search, Google Vehicle Ads, faster lead response, the service drive and AI search. It also covers how to keep using Facebook where it still pays off.
How Machine Learning Is Changing Facebook Ad Targeting Forever
Meta's Andromeda system. Advantage+ Audience. Consolidated interest categories. Creative-level machine learning. The Facebook ads platform that experienced advertisers built their skills around has fundamentally changed — and the advertisers fighting to maintain manual targeting control are increasingly fighting the platform's own optimization systems. Here's what changed, why it changed, and how to build a Meta ads program that works with the algorithm instead of against it.