"We're the Hometown Guys": The Kind of Business Ritner Digital Was Built For

There's a phrase that comes up on almost every call we love, and it's always said half proud, half apologizing: "We're just the hometown guys." Here's why we light up when we hear it — the data on why hometown trust is the most underpriced asset in local marketing, why big agencies keep sanding it off, and how it translates into the thing Google and AI actually reward.