The 2027 Marketing Agency RFP: A Free Template for Small Business Owners
Hiring a marketing agency for 2027? Before you request proposals, get clear on your business goals, budget, deliverables, reporting expectations, and how you'll compare providers. This free marketing agency RFP template helps small business owners write a professional request for proposal without starting from scratch. Download the editable template, use the agency evaluation scorecard, and learn how to choose a partner focused on meaningful business results—not just impressive marketing reports.
Should You Hire an SEO Agency That Specializes in One Industry — or One That Works Across Many?
It's one of the most common questions businesses ask when vetting SEO partners: does it matter if my agency only works with companies like mine? On the surface, hiring a vertically specialized agency seems like the safe bet. But dig deeper, and the picture gets more complicated — and the answer depends far less on industry experience than most people think.