The Client Asked to Cancel Right After the Kickoff Call. Here's How Good Agencies Handle It.
The email lands 48 hours after kickoff: "We've decided not to move forward." What you do in the next 72 hours determines whether this becomes a saved account, a referral-generating clean exit, or a reputation-costing mess. This playbook covers the five causes behind kickoff-stage cancellations (each with its telltale signature), the exact save-call script, why structural fixes beat discounts every time, how to exit so gracefully the client comes back — and the four prevention moves that keep the email from ever arriving.
What Little Sleepies Can Teach a Marketing Agency: Applying the "Limited Drop" Model to Your Core Services
Little Sleepies and Supreme turned scarcity itself into the product. But the psychology behind drop culture has nothing to do with pajamas or sneakers — it's about access and timing, which is exactly what a service business controls. Here's how a marketing agency can apply the limited-drop model to capacity and core services, and the line between honest urgency and the fake kind that torches your reputation.
Services Business vs. Media Company: Which Is Actually Easier to Monetize?
Services businesses pay the bills fast. Media businesses build leverage over time. Most entrepreneurs frame it as a choice between the two — but the real question is sequencing, not choosing. Here's what both models actually look like when you get past the surface-level appeal of each.