Red Flags in SEO Reporting: What Your Agency Might Be Hiding in Plain Sight
Every month the report arrives and everything looks good on paper — traffic up, rankings improved, targets hit. But the phone isn't ringing more and the leads aren't increasing. If that gap feels familiar, the problem might be your reports. Here are the ten biggest red flags in SEO reporting, from cherry-picked date ranges to activity metrics with no outcome data, and what your agency should be showing you instead.
What Does a Marketing Agency Actually Do Day-to-Day? What Am I Paying For?
You're paying a marketing agency every month and you're not entirely sure what's happening on the other end of that invoice. Reports come in. Calls happen. Things seem to be moving. But what exactly are they doing all day? This is the most honest answer you'll find — a real account of what agency work looks like week by week, what your retainer actually pays for, and how to tell the difference between an agency that's genuinely moving the needle and one that's just staying busy with your money.