What's the Difference Between a Marketing Agency and a Marketing Consultant?

You know you need marketing help. But then the options multiply: agency, consultant, fractional CMO. Each one sounds plausible, each one costs real money, and the industry makes it more confusing than it needs to be. This guide cuts through the noise with a clear, honest breakdown of what each model actually does, where they genuinely differ, and how to figure out which one matches where your business is right now.