The Friendliest Website You've Ever Seen. The Worst Glassdoor You've Never Read.

The vendor's website is immaculate. People-first values. A humble founder letter. Laughing employees in warm photography. Then you check Glassdoor. Three-point-one stars. The same complaints, from different people, in different roles, across different years. This gap — between the public-facing brand and the internal reality — is more common than most buyers realize, and it has a way of becoming their problem.