The Milli Vanilli Effect: Why AI's Content Flood Is About to Make Live Events Marketing's Most Valuable Channel
As AI-generated content floods every screen and digital trust erodes, Mark Cuban predicts a surprising winner: live, in-person events. We break down the "Milli Vanilli effect," the data behind a $3.49 trillion events boom, and why showing up in person is becoming the most valuable thing your brand can do.
Why Video Accelerates Trust on Websites and for Brands
Buyers form a trust verdict about your brand in a tenth of a second — long before they read your copy. Video is the fastest trust signal you can put on a page, carrying the facial expressions, voice, and body language the brain evolved to read. This piece breaks down the conversion data (video can lift landing-page conversions by up to 86%), the psychology behind why we trust what we see, and the practical rules for using video to build trust on your website and across the AI-driven search experiences shaping discovery in 2026.
Why Familiar Brands Feel Safer (Even When They’re Worse)
We’ve all stuck with a brand that disappointed us—slow shipping, bad UX, or frustrating support—simply because it felt familiar. This post breaks down the psychology behind why consumers trust known brands over better alternatives, how familiarity lowers perceived risk, and what challenger brands can do to win anyway.