How South Jersey Car Dealerships Can Get Leads Without Drowning in Facebook Ad Costs

Meta's ad prices are up 12% year over year, and car shoppers convert on Facebook lead forms at less than half the all-industry rate. This guide shows South Jersey dealerships how to shift budget toward higher-intent channels: local search, Google Vehicle Ads, faster lead response, the service drive and AI search. It also covers how to keep using Facebook where it still pays off.