Should You Put a CTA at the End of Every Meta Description? Here's What the Data Actually Says

You've been told to always end your meta description with a call to action. But what does the data actually say? With Google rewriting meta descriptions up to 87% of the time and mobile truncating anything past 120 characters, the standard advice may be working against you. This post breaks down when CTAs in meta descriptions drive real click-through lift, when they don't, and the framework Ritner Digital uses to decide where to focus optimization energy.