A Country Club Membership and an Association Membership Aren't the Same Thing. One Is Much Easier to Market.
A country club membership and an association membership both cost money and promise community. But one markets itself through physical presence and direct experience while the other has to fight for visibility through digital channels and periodic events. Here's an honest breakdown of why one model wins on marketing — and what associations can do about it.
The Philadelphia Flower Show Is Nearly 200 Years Old. Here's What It Can Teach Every Brand About Marketing.
Most events don't survive a decade. The Philadelphia Flower Show has been running since 1829 — surviving wars, the Great Depression, and a global pandemic — and draws 250,000 people a year without relying on any single campaign or viral moment. Here's the marketing case study hiding inside one of America's oldest cultural institutions, and what every brand can learn from it.