What Wegmans Coming to Route 73 Taught Every Small Business Owner in South Jersey About Competing on Experience

When Wegmans opened on Route 73 in Marlton, the conversation in South Jersey business circles went predictably. Smaller operators worried. Regional chains ran the numbers. People drove in from three towns over just to walk the produce section. And somewhere in all of that, a lesson was available to every small business owner in the region. Most of them missed it. The ones who caught it are still here.