Why Familiar Brands Feel Safer (Even When They’re Worse)
We’ve all stuck with a brand that disappointed us—slow shipping, bad UX, or frustrating support—simply because it felt familiar. This post breaks down the psychology behind why consumers trust known brands over better alternatives, how familiarity lowers perceived risk, and what challenger brands can do to win anyway.
Your Homepage Has ~5 Seconds to Work. Here’s How to Win Them.
Your website homepage has one job: convince visitors they’re in the right place. In this guide, we break down what should be on your homepage, best practices that actually convert, and a simple outline you can steal.
The Rule of 3 and Other Cognitive Psychology Principles Every Marketer Should Use
Great marketing doesn’t rely on cleverness—it works because it aligns with how people actually think. This guide breaks down the Rule of 3 and other cognitive psychology principles that help marketers reduce friction, improve clarity, and drive better conversions.