The NFL Is Coming to Orlando. Here's What That Means for Your Marketing.
It became official this week. The Jacksonville Jaguars will play their 2027 home season at Camping World Stadium in Orlando — unanimously approved by NFL owners and backed by a $10 million city incentive package. For football fans, it's a sports story. For Orlando businesses, it's a marketing moment that comes along once in a generation. Orlando is the largest U.S. media market without an NFL team — and for the entirety of the 2027 season, that changes. National broadcasts. Out-of-state fans. Sports media coverage dateline: Orlando for seventeen straight weeks. Hundreds of thousands of visitors who have never searched for an Orlando business before. The question isn't whether this creates opportunity. It clearly does. The question is whether your digital presence is ready when those new eyes arrive — or whether they find your competitors instead.
The Invisible Tax of a Weak CEO LinkedIn Profile
There's a cost your business is paying that never shows up on a balance sheet. It won't get flagged in an audit or caught in a quarterly review. But it's real — and it compounds every month in deals that didn't close, partnerships that never materialized, and candidates who chose a competitor whose leader simply looked more credible online. The source isn't your product, your pricing, or your marketing. It's your CEO's LinkedIn profile.
Why Athletes and Businesses Can't Find Your Nonprofit — And What to Do About It
Every year, professional athletes, corporations, and business owners look for nonprofit partners. The money is real. The intent is real. The desire to find the right organization is real. And yet a remarkable number of worthy nonprofits never get found — not because their work isn't meaningful, but because when someone with resources sits down to find an organization to support, the nonprofit's digital presence makes it impossible to evaluate or impossible to find at all. A Facebook page last updated in 2023 and a website with no mission description, no leadership team, and no clear way to make contact isn't a digital presence. It's a barrier.
Philly Has Always Known the Most Powerful Marketing Strategy: Saying Nothing at All
There's a strategy the world's most coveted brands have spent decades trying to reverse-engineer — no ads, no social media, no phone number on the door. Philadelphia has been running this playbook for two centuries. From the Rabbit Club to Palizzi Social Club to the appointment-only tailors on Chestnut Street, the city's best businesses have always understood that scarcity of information creates demand. Here's what that means for yours.
5 Million New Businesses Start in the U.S. Every Year. Most Will Never Be Heard Of.
More than 5 million new businesses started in the United States in 2024. That's roughly 14,000 new competitors entering the market every single day — most of them with access to the same website builders, social media platforms, and ad tools as everyone else. The barrier to looking like a business has never been lower. The barrier to being a brand people actually trust has never been higher. This post breaks down what the new business formation data really means for anyone trying to build a brand that gets noticed, why most of those 5 million will stay invisible, and what the businesses that survive and scale do differently from the ones that don't.