America's Lithium Boom Has a Visibility Problem — and It's a Lesson for Every B2B Brand

America's hottest land grab is for lithium, not oil — and the boom is minting an ecosystem of energy and cleantech companies all competing for capital, partners, and customers at once. But the people who decide who wins business are increasingly researching vendors inside ChatGPT, Perplexity, and Gemini, not on Google or your website. With 94% of B2B buyers now using AI in their purchase process and most of the decision made before a vendor is ever contacted, a surging industry is colliding with a fundamental shift in how B2B discovery works. Here's what it means and how to be the name AI cites.