How Google Calculates Crawl Budget — And What Actually Gets You More of It

Most SEO conversations focus on what Google thinks of your content after it's been crawled. But there's a step that happens before any of that — one that most businesses barely think about — and it has a direct effect on how quickly your site responds to the work you're doing. That step is crawling. Here's how crawl budget actually works and what you can do about it.