The AI Search Penalty That's Quietly Strangling Federal Contractors
Federal contractors are among the most accomplished operators in the American economy. They also can't talk about most of what they've done. In an AI search environment built to reward specific, named, documented proof, that silence is a structural disadvantage — and it's getting more expensive by the month.
How to Market a Government Contracting Business (When Your Buyer Is the Government)
Your buyer doesn't browse Instagram. They don't Google your service category. They work through a procurement process bound by regulations, evaluation criteria, and competitive requirements. Marketing a government contracting business means positioning your company before the solicitation drops — through relationships, contract vehicles, past performance, and a capability statement that communicates exactly what you do and why you're qualified. Here's how.