The Christmas Wish List Every Small Business Should Give Its Marketing Agency for 2027
Before you renew another marketing agency contract for 2027, make sure you're asking for the right things. This Christmas-themed guide gives small business owners twelve practical expectations to bring into agency meetings, from a strategy built around real business goals to qualified lead tracking, transparent advertising, useful SEO content, account ownership, and realistic reporting. Whether you're evaluating your current provider or considering a new agency, this checklist—and ready-to-send agency brief—can help you make a more informed digital marketing investment.
The 7 Questions Cherry Hill Businesses Should Ask Before Hiring a Marketing Agency
Delivery dissatisfaction is the #1 reason businesses fire their agency — yet agencies rank it seventh on their own list. That gap is where budgets go to die. Here are the seven questions that close it, with the red-flag answers to walk away from.
Before You Hire a Marketing Agency for Your Cape Cod Funeral Home, Ask Them One Question: "Have You Been to a Funeral?"
Every agency deck says "compassionate" and "trusted." The decks are interchangeable — the people aren't. Sixty years of cultural skepticism about funeral service quietly shapes how most marketers write about your profession, and that inherited doubt leaks into copy in ways a style guide can't fix. This guide explains why you should vet the actual humans on your account — have they stood in a receiving line, planned a service, thought about what funerals are for? — and gives you the eight questions that sort real partners from vendors in one meeting.