People Love to Write Off SEO. Our Leads From Scottsdale and Tampa Would Disagree.

This month Ritner Digital received inbound leads from a commercial real estate developer in Scottsdale and an apartment valet trash company in Tampa. We are a Philadelphia agency. The Scottsdale lead came through a location page we built targeting that market. The Tampa lead came from a market we never targeted — no location page, no paid ads, nothing specific aimed at Tampa. Just domain authority strong enough that Google surfaced us there anyway. Two leads. Two different SEO mechanisms. Both working. Here is what that model looks like and who we are looking to build it with next.