3% CTR Over 90 Days: What a Coins & Collectibles Client's Search Data Says About How We Do SEO

There are metrics in SEO that sound impressive until you understand what they actually mean. And then there are metrics that sound modest until you understand how hard they are to achieve. A 3% average click-through rate, sustained across 90 consecutive days of Google Search Console data, is the second kind. Here's what produced it — and what it says about how we work.