Happy National Cheesesteak Day: How Philly's Most Iconic Steak Shops Market Themselves — And What Every Local Business Can Learn From Them

Today is National Cheesesteak Day — and at Ritner Digital, we celebrated by going deep on how Philadelphia's most iconic steak shops actually market themselves. From Pat's 96-year origin story to Skinny Joey's explosive podcast-fueled launch, the lessons these legendary brands teach about storytelling, community, earned media, and digital presence apply to every local business in South Jersey and beyond.