Philadelphia Businesses: The FIFA World Cup Is 10 Weeks Away — Here's How to Talk to Your Marketing Agency Right Now

The FIFA World Cup arrives in Philadelphia in 10 weeks, and with it comes one of the largest influxes of international visitors this city has ever seen. Half a million people. Six matches. A Round of 16 game on the Fourth of July. The businesses that benefit most won't be the ones that got lucky with foot traffic — they'll be the ones that started the right marketing conversations early enough to actually execute. Here's what Philadelphia business owners need to be asking their marketing partners right now, which channels to prioritize, and why the window to act is closing faster than most people realize.