Backlink Audit: FirstKey Homes
Ritner Digital Ritner Digital

Backlink Audit: FirstKey Homes

FirstKey Homes has one of the strongest link profiles we've audited, with an Authority Score of 38 and coverage from Vice, WCNC, WTHR and 11Alive. Yet about 90% of its organic visits come from people who already typed the name. We break down where the links land, what's leaking, and the plan to turn press authority into new-renter traffic.

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SEO for Indianapolis Real Estate Companies: Beyond Zillow and Realtor.com
Ritner Digital Ritner Digital

SEO for Indianapolis Real Estate Companies: Beyond Zillow and Realtor.com

Zillow, Realtor.com, and other real estate portals are valuable parts of the home-search journey, but Indianapolis real estate companies should not let third-party platforms own their entire digital presence. This guide explains how brokerages, teams, and agents can build their own search visibility through Google Maps, neighborhood pages, seller content, agent profiles, original market data, reviews, local backlinks, technical SEO, and AI search.

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The Real Estate Agent's Guide to Getting Leads Without Zillow
Ritner Digital Ritner Digital

The Real Estate Agent's Guide to Getting Leads Without Zillow

An agent whose business depends on Zillow for lead flow doesn't have a business — they have a subscription. Here's a complete guide to building real estate lead generation you actually own: a website that ranks for hyperlocal searches, content that builds trust before the first conversation, a review strategy that compounds over time, and a referral network that costs nothing but attention. The quality is better, the cost is lower, and the asset appreciates instead of evaporating.

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