From Search to Pipeline: How to Attribute Revenue from AI Citations
"AI traffic is untrackable, so how do we know it makes money?" is the objection that kills budgets. It's half right—and far more bridgeable than skeptics think. Here's how to connect AI citations to real pipeline, and how to present it to a CFO in terms that survive scrutiny.
What Should Marketing Actually Report to the CEO?
Most marketing teams report impressions, open rates, and follower growth. CEOs make decisions based on revenue, acquisition cost, and pipeline health. That gap is why marketing budgets keep getting cut — and why marketing keeps losing credibility at the executive table. Here's how to fix the reporting.