Every month we publish our own Search Console data next to a real client's. In August our clicks grew 27%, and searches that read like prompts from AI tools quadrupled, which was enough to pull down our CTR. True Blue Autos saw impressions nearly quadruple after a batch of new commercial-truck guides reached page one. Here are the numbers, what drove them, and what we're doing next.

Every month we publish our own Google Search Console numbers next to a real client's — no cherry-picking, no vanity dashboards. In July, our site grew clicks 24.6% month over month while mobile surged 44%, and client True Blue Autos captured branded search at 30–46% CTRs while building a national impression base with truck shipping content. Here's the full breakdown of what moved, what didn't, and what we're doing next.