Should You Add Your Agency to Your Website's Footer? The Honest SEO Answer
Walk through the footer of almost any small business website and you'll see it: "Website by [Agency Name]" with a link back to whoever built the site. It's been standard practice for two decades, and somewhere along the way both sides started quietly believing it was helping the client's SEO too. Here's the uncomfortable truth: in most cases, a dofollow footer link pointing from your site to your agency doesn't help your SEO at all. It helps the agency's — and depending on how it's implemented, it can actively hurt yours. Here's the honest breakdown.
Will Redirecting Your 404 Page to Your Homepage Hurt Your SEO?
Pointing all your broken URLs to your homepage feels like a reasonable solution. Visitors go somewhere, nobody hits a dead end, problem solved. Except Google recognizes the mismatch between what was requested and where it landed — and treats it accordingly. Here's the honest answer on whether your homepage redirect is actively hurting your SEO, the specific situations where it's costing you real ranking power, and the straightforward fixes that recover it.
Accordion Folds: UX Hero or SEO Villain?
Accordion folds are a favorite in modern web design — sleek, scannable, and mobile-friendly. But does hiding content behind a click hurt SEO? We break down what Google really sees, what still matters, and how to use accordions without sabotaging your rankings.