What's a Realistic Marketing Budget for a Law Firm Doing $2M a Year in Revenue?

If you run a law firm doing around $2 million a year and you're trying to figure out what you should be spending on marketing, you've probably gotten a frustrating range of answers. The honest truth is it depends — but on very specific things. This breakdown covers what the benchmarks actually say, what each budget tier looks like in real dollars, and how to allocate every dollar across SEO, PPC, content, and referrals so it actually moves the needle.