AI Search Strategy for SaaS Companies

SaaS buying has always been a research-heavy process. What's changing is where that research begins. Increasingly it begins with an AI system — not a Google search returning a list of G2 comparison pages, but a direct question to ChatGPT or Perplexity: what's the best project management software for a marketing team, what CRM should a 50-person B2B company use, what are the alternatives to Salesforce. The companies that appear credibly in those AI-generated answers are on the shortlist. The ones that don't are being evaluated against a competitive landscape they can't see and aren't part of.