Short-Term Rentals Are Now Regulated in Roswell — Here's How STR Hosts Should Market Themselves Digitally

Roswell's new Short-Term Rental ordinance has been in enforcement since mid-2025, and it's reshaping the local STR market fast. Non-compliant operators are exiting. Compliant hosts are inheriting a cleaner, less crowded field — but only if they're marketing themselves well enough to capture the demand. This guide walks through the complete digital strategy for Roswell STR hosts: how to build a direct booking engine, optimize your Airbnb and VRBO listing algorithms, rank on Google without paying platform commissions, and turn your compliance into a competitive advantage.