Your Plumbing Business Has 11,000 Followers. Google Has Never Heard of You.

Your plumbing business has 11,000 Facebook followers. People share your posts, comment on your work, and know your name around town. So why does your competitor — with 200 followers and a forgettable social presence — keep showing up above you every time someone in your area searches for a plumber? Because Google doesn't care about your follower count. Not even a little. Here's what it actually cares about, and why the two things have almost nothing to do with each other.