The Website Content Nobody Thinks About Anymore — And Why That's a Mistake

When was the last time you updated the parking and directions information on your website? If your honest answer is "I'm not sure we have any" — you're in the majority. And you're leaving something on the table that costs nothing to fix and produces real value for every first-time visitor to your location. Parking and wayfinding content was standard infrastructure on business websites in the early internet era. Then Google Maps got good, GPS became ubiquitous, and the conventional wisdom hardened: people will just use their phones. That conventional wisdom is wrong — or at least significantly incomplete. Here's why.