Most businesses treat their website like a construction project. You plan it, you build it, you launch it, and then you move on. This is how you end up with a 2019 website representing a 2026 company. Website hygiene isn't a dramatic concept — it's the discipline of treating your site the way you treat any other business asset that requires regular maintenance to keep performing. This post covers the principles that govern how often a site needs attention, the difference between a redesign, a refresh, and routine maintenance, and how the right cadence changes depending on what industry you're in.