Which Big Brands Actually Use Squarespace? The Honest Answer
Search "big brands on Squarespace" and you'll get a dozen nearly identical listicles. Pixar. NASA JPL. HBO. Lyft. Glossier. The implication is always the same: look, even the giants use it, so it must be enterprise-grade.
The reality is more interesting than the listicles, and considerably more useful if you're actually trying to decide what to build your business on.
Yes, recognizable names appear on Squarespace. But the data on who uses the platform and what they use it for tells a story that most of those articles skip entirely — partly because it's less flattering, and partly because it requires looking past a logo grid. Here's the honest version.
First, a warning about those listicles
Before the names, a caveat that applies to every article on this topic, including the ones ranking above this one.
Most "big brands on Squarespace" lists are out of date, and nobody updates them. Brands migrate platforms. Campaign microsites get built for a launch and retired a year later. A site that ran on Squarespace in 2023 may be on something else entirely today, but the listicle citing it lives on forever.
One 2025 industry piece acknowledged this directly, noting that lists from a year or two ago included big names like HBO or Lyft, but things changed after July 2025. That's a polite way of saying a lot of the canonical examples went stale. Readycontacts
So treat any brand list — this one included — as a snapshot from published reporting rather than a live audit. The names below come from platform-detection datasets and industry coverage current as of 2026, but the only way to know what a specific site runs on today is to check it yourself. What doesn't go stale is the pattern, which is the actually useful part.
The names that show up in 2026 data
Working from the most current platform-detection data available, the recognizable organizations associated with Squarespace include the NFL, The Economist, Financial Times, McKinsey, Progressive, GameStop, Rio Tinto, and Bombardier.
Other names that recur across industry coverage — with the staleness caveat firmly attached — include NASA's Jet Propulsion Laboratory, Lyft's design and business divisions, Bon Appétit, Bonobos, Glossier, and Dropbox, plus a long tail of high-profile personal and founder-led brands like Keanu Reeves' Arch Motorcycle, filmmaker M. Night Shyamalan, and Tony Robbins.
That's a genuinely impressive roster. Now here's the part the listicles bury.
What those brands actually use it for
The critical detail: most large organizations don't use Squarespace as their main corporate site. The same analysis is specific about the actual use case — enterprises typically use it for campaign microsites and internal tools rather than their main corporate presence.
A separate industry breakdown puts it the same way: larger organizations do use Squarespace, but typically for campaign microsites, internal tools, or sub-brands where simplicity and speed matter more than custom development. Names like McKinsey, the NFL, and Progressive all have Squarespace-built presences for specific projects. WebbroiWebbroi
Read that carefully, because it reframes the whole logo grid. The NFL is not running NFL.com on Squarespace. McKinsey is not running its global corporate platform on it. What these organizations are doing is spinning up fast, self-contained, design-forward sites for specific purposes — a campaign, an event, a report launch, a sub-brand, an internal resource — where the priority is getting something polished live quickly without pulling engineering resources.
Which, if you think about it, is a sophisticated use of the platform rather than an embarrassing one. These companies have the budget to custom-build anything they want. They chose Squarespace for certain jobs because it's genuinely the right tool for those jobs: fast to launch, easy for a marketing team to maintain without developers, and visually strong out of the box.
The mistake isn't that enterprises use Squarespace. The mistake is reading "the NFL uses Squarespace" as "Squarespace is an enterprise platform."
What the customer data actually shows
If the anecdotes are ambiguous, the aggregate data isn't. Squarespace is, overwhelmingly, a small-business platform — and it's not close.
An analysis of 322,350 enriched companies found that 91.8% of Squarespace customers have 1–10 employees, and only 1.8% are mid-market or larger at 51+ employees — the highest micro-business concentration of any major CMS. A separate dataset puts the revenue distribution in the same territory: the majority are small businesses, with 48% earning $1–10 million and 42% earning $0–1 million; mid-sized companies in the $10–50 million range represent 7%, and just 2% are larger enterprises above $50 million — including only 1% making over $1 billion. Medium
Another industry source lands on effectively the same figure, noting research showing around 91% of Squarespace customers have 1–10 employees, and concluding that the platform is fundamentally built for independent professionals, small businesses, and creative founders who want a powerful website without the complexity (or cost) of enterprise-level tools. WebbroiWebbroi
The industry mix reinforces it. The top verticals skew creative and service-oriented: Business Consulting and Services leads at 5.09%, followed by Advertising Services at 3.74% and Design Services at 3.18%, with photography, media production, and design all in the top ten — which tracks perfectly with Squarespace's visual-first identity.
So the honest summary: Squarespace is a platform for small businesses and creative professionals that enterprises occasionally borrow for specific projects. Not the other way around.
Why this matters for your decision
Here's why any of this is worth 1,500 words instead of a logo grid.
If you're choosing a platform, "big brands use it" is one of the least useful data points available to you, because it tells you nothing about how they use it or whether your use case resembles theirs. The NFL running a campaign microsite on Squarespace has almost nothing in common with a 40-person company trying to run its entire commercial operation on one.
The genuinely useful question isn't "who else is on this platform?" It's "does this platform fit the job I actually need done?"
Squarespace is an excellent fit when you need:
A polished, design-forward site live quickly
A marketing team that can update it without developers
A brochure site, portfolio, content hub, or straightforward store
A campaign microsite or sub-brand that shouldn't consume engineering time
Low maintenance overhead and predictable costs
You're likely to outgrow it when you need:
Deep custom functionality or complex integrations with internal systems
Very large, complex product catalogs or intricate commerce logic
Heavy engineering-driven customization and control over the codebase
Enterprise requirements around infrastructure, compliance, or scale
Notice the pattern in that second list: it's the same set of needs that make a company build custom in the first place. And notice the pattern in the first: it's exactly what a campaign microsite requires — which is precisely why the NFL and McKinsey use it that way.
The enterprises aren't confused. They've matched the tool to the job. The listicles just never mention which job.
The takeaway
The answer to "what enterprise sites are on Squarespace" is a little anticlimactic: not many, not their main ones, and that's fine.
The recognizable names are real — the NFL, McKinsey, Progressive, The Economist, Financial Times, Rio Tinto, and others show up in current platform data. But they're overwhelmingly using Squarespace for microsites, sub-brands, and internal tools, while 91.8% of the platform's actual customer base is businesses with ten employees or fewer.
That's not a knock on Squarespace. It's a clear-eyed description of a platform that is genuinely excellent at a well-defined set of jobs and deliberately not built for others. Knowing which is which will serve you far better than knowing whose logo appeared in a listicle three years ago.
If you're weighing a platform decision, don't ask who else uses it. Ask what you need it to do, honestly, for the next three years — and then pick the tool that does that, whether or not it comes with a famous logo attached.
At Ritner Digital, we build on Squarespace often — and we'll tell you plainly when it's the wrong choice for what you're trying to do. If you want a straight recommendation on platform, build, and what your site actually needs to accomplish, get in touch with Ritner Digital.
Frequently Asked Questions
Which big brands use Squarespace?
Working from current 2026 platform-detection data, recognizable organizations associated with Squarespace include the NFL, The Economist, Financial Times, McKinsey, Progressive, GameStop, Rio Tinto, and Bombardier. Other names that recur throughout industry coverage — with a staleness caveat attached — include NASA's Jet Propulsion Laboratory, Lyft's design and business divisions, Bon Appétit, Bonobos, Glossier, and Dropbox, plus high-profile founder-led brands like Keanu Reeves' Arch Motorcycle and filmmaker M. Night Shyamalan. The important nuance is what they use it for, which is covered below.
Do those companies run their main websites on Squarespace?
Almost never. Most large organizations don't use Squarespace as their primary corporate site — they use it for campaign microsites and internal tools. As one industry breakdown puts it, larger organizations typically use it for campaign microsites, internal tools, or sub-brands where simplicity and speed matter more than custom development, noting that McKinsey, the NFL, and Progressive all have Squarespace-built presences for specific projects. The NFL isn't running NFL.com on Squarespace. It's spinning up fast, self-contained sites for particular purposes — which is a smart use of the tool, not an embarrassing one. WebbroiWebbroi
Is Squarespace an enterprise platform?
Not really, and the data is unambiguous. An analysis of 322,350 enriched companies found 91.8% of Squarespace customers have 1–10 employees, with only 1.8% at mid-market or larger (51+ employees) — the highest micro-business concentration of any major CMS. Revenue data tells the same story: 48% of customers earn $1–10 million and 42% earn $0–1 million, while just 2% are enterprises above $50 million, including only 1% above $1 billion. The honest summary is that Squarespace is a platform for small businesses and creative professionals that enterprises occasionally borrow for specific projects — not the other way around. Medium
Why are so many "big brands on Squarespace" lists unreliable?
Because brands migrate, microsites get retired after a campaign ends, and nobody goes back to update the articles. A site that ran on Squarespace in 2023 may be on something else entirely today while the listicle citing it lives on forever. One 2025 industry piece acknowledged this directly, noting that lists from a year or two ago included big names like HBO or Lyft, but things changed after July 2025. Treat any brand list — including ours — as a snapshot from published reporting rather than a live audit. The only way to know what a specific site runs on today is to check it yourself. Readycontacts
What kinds of businesses actually use Squarespace?
Overwhelmingly small and creative ones. The top industries skew service-oriented and visual: Business Consulting and Services leads at 5.09%, followed by Advertising Services at 3.74% and Design Services at 3.18%, with photography, media production, and design all appearing in the top ten. That tracks closely with Squarespace's visual-first brand identity. One industry source describes the platform as fundamentally built for independent professionals, small businesses, and creative founders who want a powerful website without the complexity (or cost) of enterprise-level tools. Webbroi
When is Squarespace the right choice?
When you need a polished, design-forward site live quickly; when your marketing team needs to update it without developers; when you're building a brochure site, portfolio, content hub, or straightforward store; when you need a campaign microsite or sub-brand that shouldn't consume engineering time; and when you want low maintenance overhead and predictable costs. Notably, that list describes exactly why large enterprises reach for it on specific projects — they've matched the tool to the job rather than defaulting to custom builds for everything.
When would I outgrow Squarespace?
When you need deep custom functionality or complex integrations with internal systems, very large or intricate product catalogs and commerce logic, heavy engineering-driven customization with control over the codebase, or enterprise-grade requirements around infrastructure, compliance, and scale. That's the same set of needs that pushes a company toward a custom build in the first place. If your requirements are drifting into that territory, "big brands use Squarespace" isn't a reason to stay — their use case isn't yours.
Should "big brands use it" factor into my platform decision at all?
Honestly, it's one of the least useful data points available, because it tells you nothing about how they use it or whether your situation resembles theirs. The NFL running a campaign microsite has almost nothing in common with a 40-person company trying to run its entire commercial operation on one platform. The better question is whether the platform fits the job you actually need done over the next three years. Answer that, then pick the tool — whether or not it comes with a famous logo attached.