Your CRM Should Close Deals.
Most CRMs are expensive address books. We set up, integrate, and optimize HubSpot, Salesforce, and other platforms so your marketing and sales actually talk to each other — and no lead falls through the cracks.
Book a Free CRM Audit →Your CRM Is Costing You Deals
You're paying for a CRM. You're generating leads. But somewhere between form submission and first call, deals are dying — and you can't even tell where.
Leads Fall Through the Cracks
Someone fills out your contact form and… nothing happens for three days. No alert, no assignment, no follow-up. By the time sales sees it, the lead already called your competitor. Without automation and routing, your CRM is just a graveyard of missed opportunities.
Marketing Can't Prove ROI
Your marketing team is driving leads but can't connect them to closed revenue. Without proper attribution — which channel, which campaign, which touchpoint — marketing looks like a cost center instead of a growth engine. That's a CRM problem, not a marketing problem.
Your CRM Is an Expensive Address Book
You're paying $800/month for HubSpot or Salesforce and using 10% of its features. No automations, no pipeline stages, no lead scoring, no integrations. It's a fancy spreadsheet with a login screen — and everyone on your team enters data differently (or not at all).
Every lead deserves a system. Not a sticky note.
Your CRM, Done Right
We're platform-agnostic but opinionated. We'll recommend the right CRM for your business — and if you already have one, we'll make it work the way it should.
HubSpot
The best all-in-one platform for businesses doing $1–10M. Free CRM with powerful marketing, sales, and service hubs. We're HubSpot experts — setup, onboarding, and optimization.
- CRM setup & contact management
- Marketing Hub (email, forms, automation)
- Sales Hub (pipeline, sequences, meetings)
- Custom properties & reporting
Salesforce
Enterprise-grade CRM for complex sales processes and larger teams. Incredibly powerful but notoriously hard to configure well. We set it up so your team actually uses it.
- Salesforce setup & admin
- Custom objects & workflows
- Pardot / Marketing Cloud integration
- Dashboard & report building
Other Platforms
Pipedrive, Zoho, Monday CRM, Close, Copper — we've worked in them all. If you're on a different platform and it's not working, we can fix it or help you migrate to something better.
- CRM audit & optimization
- Data migration & cleanup
- Workflow & automation setup
- Platform selection consulting
DIY CRM Setup vs. Ritner Digital
You can set up a CRM yourself. But "set up" and "set up correctly" are very different things.
CRM Services
From initial setup to ongoing optimization — we handle your CRM so your team can focus on closing deals, not configuring software.
CRM Onboarding & Setup
Starting from scratch or inheriting a mess — we configure your CRM the right way from day one. Custom properties, pipeline stages, user roles, and data structure built around how your business actually sells.
- Platform selection guidance
- Account setup & configuration
- Custom properties & fields
- Pipeline design & deal stages
- User roles & permissions
- Data import & deduplication
Integrations & Data Sync
Your CRM should talk to everything — your website, email platform, ad accounts, accounting software, and communication tools. We build the integrations so data flows automatically and nothing lives in a silo.
- Website form → CRM sync
- Ad platform integration (Google, Meta, LinkedIn)
- Email marketing sync (Mailchimp, Klaviyo, HubSpot)
- Slack & Teams notifications
- Zapier & Make automations
- Accounting sync (QuickBooks, Xero)
Automation & Workflows
Lead routing, nurture sequences, task creation, deal stage automation, internal notifications — we build the workflows that turn your CRM from a database into a sales engine that works while your team sleeps.
- Lead assignment & routing rules
- Email nurture sequences
- Task & reminder automation
- Deal stage progression triggers
- Internal notification workflows
- Lead scoring setup
Reporting & Attribution
You should be able to answer "which marketing channel drove that deal?" in 30 seconds. We build custom dashboards and attribution models so marketing proves ROI and sales knows exactly where their best leads come from.
- Custom sales dashboards
- Marketing attribution setup
- Pipeline velocity reporting
- Revenue forecasting
- Campaign ROI tracking
- Automated report delivery
Data Cleanup & Migration
Messy data kills CRM adoption. We clean, deduplicate, standardize, and migrate your contact and deal data — whether you're switching platforms or just cleaning up years of neglect.
- Contact deduplication & merge
- Field standardization
- Historical data migration
- Platform-to-platform migration
- CSV/spreadsheet import cleanup
- Data validation rules
Ongoing CRM Support
CRMs need maintenance. New hires need training. Processes change. We provide ongoing support — monthly optimization, user training, troubleshooting, and new automation builds as your business evolves.
- Monthly CRM health checks
- New user onboarding & training
- Workflow updates & new automations
- Report refinement
- Troubleshooting & bug fixes
- Quarterly strategy reviews
Integrations That Close the Loop
Your CRM is the hub. These are the spokes. We connect everything so data flows automatically and your team stops copy-pasting between tabs.
Website & Forms
Every form submission auto-creates a contact, assigns an owner, and triggers a follow-up.
Google & Meta Ads
Sync ad leads directly into your pipeline and track cost-per-closed-deal, not just cost-per-click.
Email Marketing
Mailchimp, Klaviyo, or native CRM email — synced lists, automated nurture, and engagement tracking.
Slack & Teams
Instant notifications when leads come in, deals move stages, or tasks are due. No more checking the CRM.
Calendars & Scheduling
Calendly, HubSpot meetings, or Google Calendar — booked meetings auto-log in the CRM with full context.
Accounting & Invoicing
QuickBooks, Xero, or Stripe — closed deals sync to invoicing and revenue reporting automatically.
Analytics & GA4
Connect CRM data to Google Analytics for full-funnel attribution — from first click to closed revenue.
Zapier & Make
Custom automations between any two tools. If it has an API, we can connect it to your CRM.
Our CRM Process
We start by understanding how your business sells — then we build the CRM around that, not the other way around.
CRM Audit
We review your current setup (or lack thereof), map your sales process, and identify every gap where leads are getting lost or data is breaking down.
Architecture & Design
We design your CRM structure — pipeline stages, custom properties, automations, integrations, and reporting — tailored to your team and sales cycle.
Build & Configure
We build everything — workflows, integrations, dashboards, email sequences, lead scoring, and routing rules. Tested end-to-end before go-live.
Data Migration
We import, clean, deduplicate, and standardize your existing data. No orphan records, no duplicates, no garbage in.
Team Training
We train your team on day-to-day CRM usage — how to log calls, manage deals, use automations, and read reports. Hands-on, not a video library.
Go-Live & QA
We launch, monitor, and troubleshoot during the first two weeks. Every workflow gets tested with real data to confirm it's working perfectly.
Optimize & Iterate
After 30 days we review performance, refine automations, and add any new workflows based on how your team is actually using the system.
Ongoing Support
Monthly health checks, new automation builds, user onboarding, and strategic reviews. Your CRM keeps improving as your business grows.
CRM Support Pricing
Clear pricing. No hourly surprises. Every package includes setup, training, and a system that actually works.
For businesses just getting started with a CRM. Clean setup, basic automations, and training to get your team running.
- CRM platform setup & configuration
- Pipeline & deal stage design
- Contact import & deduplication
- 3 core automations (lead routing, nurture, notifications)
- Basic dashboard & reporting
- Team training session (up to 5 users)
- 2 weeks post-launch support
Comprehensive CRM setup with integrations, advanced automations, and custom reporting. The most popular option.
- Everything in Quick Start
- Full integration suite (website, ads, email, Slack)
- Advanced workflow automations (10+)
- Lead scoring configuration
- Custom dashboards & attribution
- Data migration from existing platform
- Team training (unlimited users)
- 30-day post-launch support
Monthly CRM management, optimization, and support. New automations, user training, report refinement, and strategic reviews.
- Monthly CRM health check
- New automation builds (2/month)
- New user onboarding & training
- Report & dashboard updates
- Troubleshooting & bug fixes
- Integration maintenance
- Quarterly strategy review
CRM Impact By the Numbers
Stop Losing Leads to Bad Systems.
Your CRM should be the engine that turns marketing into revenue — not a chore your team avoids. Let's build a system that closes the loop between every click and every closed deal.
Book a Free CRM Audit →Learn More About Sales & CRM
Insights on CRM strategy, marketing-to-sales alignment, and building systems that scale.

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Read Article →CRM Support FAQs
Everything you need to know about our CRM setup and support services.
It depends on your team size, sales complexity, and budget. For most businesses doing $1–10M, we recommend HubSpot — it's powerful, scalable, and the free CRM tier is genuinely useful. Salesforce makes sense for larger teams with complex sales processes or enterprise requirements. If you're on something else, we can evaluate whether it's the right fit or help you migrate. We'll give you an honest recommendation during the audit.
Absolutely — that's actually most of what we do. Most businesses have a CRM that was set up with default settings and never properly configured. We audit your current setup, identify what's broken or missing, clean up your data, build the automations and integrations you need, and train your team to actually use it. You don't always need a new CRM — you need the one you have to work properly.
The Quick Start package takes 2–3 weeks from kickoff to go-live. The Full CRM Build takes 4–6 weeks depending on the number of integrations and complexity of your sales process. Data migration can add 1–2 weeks if you're moving from another platform. We build in testing time and don't rush the launch — a CRM that's 90% done causes more problems than no CRM at all.
Yes — team training is included in every package. We don't just set it up and walk away. We run hands-on training sessions tailored to each role (sales reps, managers, admins) so everyone knows how to use the system day-to-day. The Quick Start includes training for up to 5 users. The Full Build includes unlimited users. Ongoing Support includes new hire onboarding as your team grows.
That's exactly what we do. Website form submissions, ad platform leads (Google, Meta, LinkedIn), email marketing, Slack notifications, calendar bookings, and accounting software — we connect everything so data flows automatically. For web design clients, we integrate forms directly into the CRM during the site build. The Full CRM Build includes the complete integration suite.
We handle full platform migrations — contacts, deals, notes, activities, custom fields, and historical data. We clean and deduplicate everything during the migration so you start fresh on the new platform with clean data. Common migrations we've done: Salesforce → HubSpot, Pipedrive → HubSpot, spreadsheets → HubSpot, and legacy systems → modern CRM. Migration is included in the Full CRM Build.
Not required, but recommended. CRMs need ongoing attention — new hires need training, processes evolve, new automations become necessary, and data quality degrades over time. The monthly support plan keeps your CRM healthy and evolving with your business. Most clients start with the setup package and add ongoing support after they see the value of having a dedicated CRM partner.
This is where we really shine. As a full-service agency, we don't just set up your CRM in isolation — we connect it to the website we built, the ads we're running, the SEO traffic we're driving, and the social content we're publishing. That means full-funnel attribution: you can see exactly which marketing channel generated which lead, and whether it turned into revenue. That's the whole point of CRM — and most agencies can't do it because they don't control the other channels.