How to Set Up a SurveyMonkey Integration in HubSpot (as a Connected App)

Your SurveyMonkey surveys are full of gold: intent, pain points, buying signals.

Your HubSpot portal? Also full of potential.

The problem: if those two aren’t connected, your data is basically yelling into the void.

Good news—you can connect SurveyMonkey to HubSpot as a native connected app in about 10 minutes. Better news? Once it’s set up correctly, your surveys stop being “nice feedback” and start driving actual revenue.

Let’s break it down.

Why Connect SurveyMonkey to HubSpot at All?

Short answer: manual exports are a waste of life.

Longer answer: when SurveyMonkey is connected to HubSpot, you can:

• Automatically create or update contacts

• Segment leads based on survey responses

• Trigger workflows from answers (not guesses)

• Give sales real context before they reach out

Think of it as upgrading your surveys from “opinions” to first-party data with purpose.

What You’ll Need Before You Start

Before we click anything, quick checklist:

✅ SurveyMonkey Advantage plan or higher
✅ HubSpot user access with App Marketplace permissions
✅ A survey that actually collects useful info (email is non-negotiable)

If you’ve got those, you’re ready.

How to Set Up SurveyMonkey as a Connected App in HubSpot

Step 1: Go to HubSpot’s App Marketplace

In HubSpot, navigate to:

Settings → Integrations → App Marketplace

Search for SurveyMonkey and click Connect app.

So far? Very chill.

Step 2: Authorize Your SurveyMonkey Account

You’ll be prompted to log into SurveyMonkey and approve the connection.

Translation: “Yes, HubSpot can see my surveys.”

Once authorized, the two platforms are officially connected.

Step 3: Select Which Surveys Sync to HubSpot

Not every survey needs to hit your CRM (your internal pizza poll can stay private 🍕).

Choose surveys tied to:

• Lead generation

• Product interest

• Customer feedback or NPS

Only synced surveys can push data into HubSpot, so be intentional here.

Step 4: Map Survey Questions to HubSpot Properties

This is where integrations either shine—or quietly break.

You’ll map SurveyMonkey questions to HubSpot contact properties like:

• Email

• Job title

• Company size

• Purchase timeline

• Pain points

Pro tip: Create custom properties in HubSpot before mapping. Clean fields now save major headaches later.

Step 5: Use Survey Responses to Trigger Automation

Once responses flow in, HubSpot can do the heavy lifting:

• Enroll contacts in workflows

• Update lifecycle stages

• Assign leads to sales

• Send hyper-relevant follow-ups

Congrats—your survey just became part of your revenue engine.

🎥 Watch: How to Use HubSpot’s Integration with SurveyMonkey

If you’re a visual learner (or just want HubSpot to walk you through it), this tutorial is worth the few minutes:

Common SurveyMonkey + HubSpot Mistakes (Avoid These)

🚫 Not collecting email addresses
🚫 Mapping everything to “Notes”
🚫 Triggering workflows without logic checks
🚫 Forgetting to test with a sample response

If your data feels messy, automation will only make it messier—faster.

The Part Most Teams Miss

Here’s the quiet truth:

Connecting SurveyMonkey to HubSpot is easy. Using it well is not.

The real ROI comes from:

• Identifying which answers signal buying intent

• Routing hot responses directly to sales

• Using surveys to shorten—not stall—the funnel

That’s where strategy beats setup.

Want Help Setting This Up the Right Way?

If you want:

• Clean property mapping

• Smart workflows based on real intent

• Surveys that actually move leads forward

That’s exactly what Ritner Digital helps teams do.

👉🏼 Book a free HubSpot + SurveyMonkey audit
We’ll show you what’s working, what’s broken, and where leads are slipping through the cracks.

FAQs

Can SurveyMonkey integrate directly with HubSpot?

Yes. SurveyMonkey integrates natively with HubSpot as a connected app through the HubSpot App Marketplace. Once connected, survey responses can automatically create or update contacts and trigger workflows inside HubSpot—no Zapier required.

What SurveyMonkey plan do I need to connect it to HubSpot?

You’ll need a paid SurveyMonkey plan (Advantage or higher) to sync survey responses with HubSpot. Free plans won’t support the integration.

Does the SurveyMonkey integration create new contacts in HubSpot?

It can—if your survey collects an email address and that email is mapped to the HubSpot Email property. Without an email, HubSpot has no way to identify or create a contact.

Can I use SurveyMonkey responses to trigger HubSpot workflows?

Absolutely. Once survey data is mapped to HubSpot properties, you can use responses to:

• Enroll contacts in workflows

• Update lifecycle stages

• Assign leads to sales

• Send personalized follow-ups

This is where surveys stop being “feedback” and start driving revenue.

Can I map multiple survey questions to HubSpot properties?

Yes. Each survey question can be mapped to an existing or custom HubSpot property. Best practice is to create custom properties before connecting the survey to keep data clean and usable.

Do I need Zapier to connect SurveyMonkey to HubSpot?

Nope. HubSpot offers a native SurveyMonkey integration. Zapier is only necessary if you need more advanced logic or multi-app workflows beyond what HubSpot supports out of the box.

Can I sync old SurveyMonkey responses into HubSpot?

In most cases, the integration focuses on new responses going forward. If historical data matters, you may need a manual import or a custom integration strategy.

Why aren’t my SurveyMonkey responses showing up in HubSpot?

Common reasons include:

• The survey isn’t selected for syncing

• Email isn’t being collected or mapped

• The HubSpot property doesn’t exist

• The integration wasn’t fully authorized

Testing with a sample response usually surfaces the issue fast.

Is the SurveyMonkey integration available on all HubSpot plans?

The integration is available across HubSpot tiers, but automation capabilities depend on your HubSpot subscription. More advanced workflows typically require Marketing Hub Professional or higher.

Is SurveyMonkey a good tool for lead generation in HubSpot?

Yes—if it’s set up strategically. When surveys are aligned with funnel stages and tied to automation, SurveyMonkey becomes a powerful first-party data and lead qualification tool inside HubSpot.

Should I use surveys for sales qualification or just feedback?

Both. High-performing teams use surveys to:

• Qualify inbound leads

• Score intent before sales outreach

• Personalize nurture campaigns

• Collect post-sale insights

The key is connecting answers to action.