Roofs Don't Sell Themselves.
Digital marketing built for roofing companies — from the website that converts storm-damage leads to the Google Ads and SEO that put you in front of homeowners the moment they need you.
SEO · Google Ads · Web Design · Social Media · Local SEO · Reputation Management
Homeowners don't flip through the Yellow Pages anymore. They Google it.
A Great Crew Means Nothing If Nobody Calls
Most roofing companies rely on word-of-mouth and yard signs. That worked twenty years ago. Today, 97% of homeowners search online before hiring a contractor — and if you're not showing up, your competitor is.
Your Online Presence Is Your Sales Team.
When a homeowner notices a leak at 10 PM, they don't ask a neighbor for a recommendation — they search "roof repair near me" on their phone. When a storm rolls through, thousands of homeowners hit Google simultaneously looking for help. Your digital presence determines whether those searches become your leads or your competitor's.
Local search is the battlefield. The Google Local Pack — those three businesses that appear below the map — captures over 40% of clicks for home service searches. If your Google Business Profile isn't optimized, your reviews aren't strong, and your website doesn't convert, you're invisible in the moment that matters most.
Paid ads fill the pipeline instantly. SEO is a long game. But when a hailstorm hits and you need leads this week, Google Ads put you at the top of the page within hours. The roofing companies winning right now run both — organic for sustained growth, paid for immediate demand capture.
We don't sell leads. We build the machine that generates them.
Buying Leads vs. Owning the System
Lead marketplaces like Angi and HomeAdvisor charge you per lead — shared with 3–5 other roofers — and the price never drops. Your own marketing builds equity: SEO compounds, ad costs optimize, and every lead is exclusively yours.
Based on industry averages: Angi/HomeAdvisor shared lead cost of $75–$150 per lead for roofing. Owned marketing assumes Google Ads + SEO with cost-per-lead declining as organic rankings compound. Your results will vary by market — get a custom projection for your area.
Every Channel a Homeowner Uses to Find You
We don't do one-size-fits-all marketing. Every channel we manage is built specifically around how homeowners search for, evaluate, and hire roofing contractors in your market.
Local SEO & Google Business
Optimize your Google Business Profile, build local citations, earn reviews, and rank in the Map Pack for every service area you cover. This is where 40%+ of your leads will come from.
Explore Local SEO →Google Ads & LSA
Search ads, Local Services Ads (Google Guaranteed), and Performance Max campaigns that capture homeowners actively searching for roofing services right now. Pay-per-lead, not pay-per-click.
Explore Paid Ads →SEO & Content
Service pages, location pages, and educational content that rank for high-intent keywords. "Roof replacement cost in [your city]" should lead to your website — not your competitor's blog.
Explore SEO →Website Design & CRO
Fast, mobile-first websites with click-to-call buttons, estimate request forms, financing calculators, and project galleries. Designed to turn traffic from every channel into booked appointments.
Explore Web Design →Social Media
Before-and-after photos, crew spotlights, storm-damage tips, and community involvement. Social proof that makes homeowners feel confident choosing you before they ever pick up the phone.
Explore Social Media →Reputation Management
Automated review request sequences, review response management, and reputation monitoring across Google, Yelp, and the BBB. More 5-star reviews = more calls. It's that simple.
Every Roofing Engagement Ships With
These aren't add-ons. Every Ritner Digital roofing marketing engagement includes the strategy, execution, and reporting that actually puts roofs on the schedule — because marketing without lead tracking is just spending.
Roofing Market Audit
Competitive analysis of your local market — who's ranking, who's running ads, where the gaps are, and what it'll take to own your service area. A custom gameplan, not a template.
Service & Location Pages
Dedicated pages for every service (roof replacement, repair, inspections, gutters) and every city or neighborhood you serve. Each one optimized to rank and convert independently.
Call & Lead Tracking
Dedicated tracking numbers, form submission tracking, and call recording so you know exactly which channel generated each lead — and which ones turned into booked jobs.
Google Business Optimization
Full GBP setup and ongoing optimization — categories, attributes, photos, posts, Q&A, and review management. The Map Pack is the most valuable real estate in roofing marketing.
Project Gallery & Case Studies
Before-and-after galleries, job spotlights, and case studies that showcase your craftsmanship. Social proof that converts — because homeowners want to see your work before they call.
Monthly Reporting
Clear monthly reports that show leads generated, cost per lead, keyword rankings, and revenue attributed to marketing. Plain-language insights — not a wall of data you can't interpret.
Storm & Seasonal Campaigns
Pre-built ad campaigns and landing pages ready to activate when severe weather hits your market. When the hail comes, you're first in front of every homeowner searching for help.
CRM & Automation Integration
Leads flow directly into your CRM — whether that's JobNimbus, AccuLynx, ServiceTitan, or a simple spreadsheet. Automated follow-up sequences so no lead goes cold.
Brand & Trust Building
Consistent branding across every touchpoint — website, social profiles, business cards, truck wraps. Homeowners hire contractors they trust, and trust starts with looking professional.
One Team. Every Channel. Compound Growth.
Most roofing companies hire one vendor for SEO, another for ads, and a cousin for the website. Nothing talks to each other. We run everything — so every channel reinforces the others and nothing falls through the cracks.
Ads + SEO = Full-Page Domination
When you rank organically AND run ads for the same keyword, you take up twice the real estate on the results page. Click-through rates jump significantly when homeowners see your brand in multiple positions — paid, organic, and the Map Pack.
Website + Reviews = Conversion Machine
A fast, well-designed website that showcases your 5-star reviews converts traffic at 3–5× the rate of a generic template site. We build the site AND manage the reviews — so the whole system works together.
Social Proof Feeds Every Channel
Before-and-after photos on social media become website gallery content. Project spotlights become ad creative. Customer testimonials become Google reviews. When one team creates the content, it gets used everywhere it belongs.
Data Connects Everything
Which keywords drive the most booked jobs (not just leads)? Which neighborhoods have the highest close rate? Which ad creative converts best? When one team sees the full funnel — from click to signed contract — optimization gets surgical.
The Numbers Behind Roofing Marketing
of homeowners search online before hiring a home service contractor
of all Google searches have local intent — "near me" dominates home services
Businesses with 50+ reviews earn 5× more leads than those with fewer than 10
of local mobile searches result in an offline purchase within 24 hours
From Audit to Booked Jobs
No black-box marketing. You'll always know what we're doing, what's working, and where the leads are coming from.
Market Audit
We analyze your market — who's ranking, who's running ads, what keywords drive leads in your area, and where the biggest opportunities are. You get a clear picture of the competitive landscape before we spend a dollar.
Strategy & Build
Custom marketing plan with channel priorities, target keywords, ad budgets, and content roadmap. Then we build — website, landing pages, ad campaigns, GBP optimization — everything launches together.
Launch & Generate
Campaigns go live. Ads start driving calls. SEO begins climbing. Every lead is tracked — source, keyword, call recording, and outcome. You'll know exactly where your marketing dollars are going and what they're producing.
Optimize & Scale
Monthly performance reviews. We cut what's not working, double down on what is, and expand into new service areas and keywords as your pipeline grows. The goal: predictable lead flow you can staff around.
Ready to Own Your Market?
Tell us about your roofing company, your service area, and your goals. We'll build a marketing system that generates leads you can actually close — with clear reporting, transparent pricing, and a team that understands the roofing business.
Common Questions
It depends on your market size, competition level, and how aggressively you want to grow. Most roofing companies we work with invest between $3,000–$10,000/month across SEO, ads, and website management — with a clear breakdown of where every dollar goes. Ad spend is separate and controlled by you. We provide a fixed monthly price before any work begins. Reach out for a custom quote.
Google Ads and Local Services Ads can generate leads within the first week of launch. SEO is a longer investment — you'll typically start seeing ranking improvements in 60–90 days and meaningful organic lead flow in 3–6 months. That's why we recommend running both: ads for immediate pipeline, SEO for compounding long-term growth.
Yes. While we're based in Philadelphia, we work with roofing companies across the U.S. Digital marketing is market-specific, not location-specific — we research your local market, competitors, and search landscape regardless of where you're located. We currently serve roofing clients in multiple states.
Maybe. If your current site is slow, not mobile-friendly, or doesn't have dedicated service and location pages, it's likely costing you leads. We'll audit your existing site and let you know honestly whether it needs a rebuild or just optimization. Either way, your website is the hub everything else feeds into — it needs to convert.
Lead-buying services sell the same lead to 3–5 contractors simultaneously. You're competing on speed, not quality. With your own marketing system, every lead is exclusive to you, comes through your website, and is already pre-qualified by your content. Over time, your cost per lead drops as SEO compounds — something that never happens with pay-per-lead services.
We're happy to start with an audit and show you what's working and what's being left on the table. Many of our roofing clients came to us after being burned by agencies that delivered rankings for irrelevant keywords or leads that never converted. We tie everything to actual booked jobs — not just traffic or impressions.