Ecommerce & Retail
Digital marketing
built for brands
that sell online.
From DTC brands to local retailers to food & beverage companies — we build the digital infrastructure that turns browsers into buyers and buyers into loyal customers. No generic playbooks. Just strategies built around how shoppers actually convert.
3.4×
Avg ROAS increase
38%
Lower CAC
60+
Days to ROI
Vertical 01
DTC Brands
Direct-to-consumer brands selling online. Lower your customer acquisition cost, maximize ROAS, and build a retention engine that compounds month over month.
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Vertical 02
Local Retail
Brick-and-mortar and hybrid retailers. Drive foot traffic and online sales simultaneously with local SEO, Google Shopping, and geo-targeted campaigns.
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Vertical 03
Food & Beverage Brands
CPG and F&B brands building direct channels and retail velocity. From Shopify to Amazon to wholesale portals — we build the digital presence that gets you on shelves and in carts.
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Google Shopping Ads
Meta & Instagram Ads
Ecommerce SEO
Klaviyo Email & SMS
Conversion Rate Optimization
Amazon & Marketplace Strategy
Retention & Loyalty Programs
Influencer & UGC Strategy
Shopify Optimization
Analytics & Attribution
The Ecommerce Opportunity
Every purchase decision
starts with a scroll — or a search.
Whether someone's discovering a new DTC brand on Instagram, searching for a local shop nearby, or comparing food brands on Amazon — the battle is won or lost before they ever hit your website. The brands that show up first and convert best capture the sale.
93%
Start Online
of purchase journeys begin with a search or social scroll
79%
Shop on Mobile
of ecommerce traffic now comes from smartphones
68%
Abandon at Checkout
of carts are abandoned — recoverable with the right automation
5×
Cheaper to Retain
retaining an existing customer costs 5× less than acquiring a new one
01
Shoppers decide in seconds — but only buy from brands they trust
The average online shopper compares 3–5 options in under 90 seconds. Your product pages, ads, and social presence need to earn that click before a competitor does.
02
Most ecommerce stores are leaving revenue on the table daily
Slow page load, weak product SEO, no email flows, no abandoned cart recovery. Traffic arrives, bounces, and buys from someone else. We fix every leak in the funnel.
03
Every channel has its own customer journey
What works for a DTC skincare brand is completely different from a local boutique or a CPG food company. We build channel strategies tailored to how your specific customer discovers and buys.
04
Retention is where the real money is made
A 5% increase in retention can boost profits by up to 95%. Our email, SMS, and loyalty infrastructure turns one-time buyers into repeat customers who drive compounding LTV.
Our Ecommerce Verticals
Choose your
vertical below.
We go deep in each vertical — not wide and shallow. Click into your category for a tailored breakdown of exactly how we'll grow your revenue.
Most Popular
Vertical 01
DTC Brands
Direct-to-consumer brands selling online who need more profitable acquisition, a lower CAC, and a retention engine that keeps customers buying. We build the full performance stack — paid social, search, email, and CRO — dialed in around your margins.
Meta Ads
Google Shopping
Klaviyo Flows
CRO
Retention Programs
Explore DTC Services
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Vertical 02
Local Retail
Brick-and-mortar and omnichannel retailers competing for local shoppers and online buyers simultaneously. We build hyper-local campaigns that drive in-store foot traffic while growing your ecommerce channel — one integrated strategy, not two siloed ones.
Local SEO
Google Shopping
Google Business Profile
Geo-Targeted Ads
Review Management
Explore Local Retail Services
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Vertical 03
Food & Beverage Brands
CPG and F&B brands building DTC channels, growing retail velocity, and breaking into new markets. We build the brand authority, digital shelf presence, and paid performance strategy that moves product — online and in stores.
Amazon Ads
Brand SEO
Influencer Strategy
Email & SMS
Content Marketing
Explore F&B Services
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Our Services
Every channel. Every touchpoint.
All under one roof.
A complete suite of ecommerce and retail digital marketing services — no gaps, no handoffs to outside vendors, no excuses.
01
Paid Social & Meta Ads
Full-funnel Meta and Instagram campaigns built around your product catalog, creative assets, and target customer profile. Prospecting, retargeting, and lookalike audiences — all optimized to hit your target ROAS from day one.
DTC Brands
Food & Beverage
02
Google Shopping & Performance Max
Optimized product feeds, smart bidding strategies, and Performance Max campaigns that put your products in front of high-intent shoppers at the exact moment they're ready to buy.
DTC Brands
Local Retail
Food & Beverage
03
Ecommerce SEO & Product Page Optimization
Category page architecture, product title and description optimization, schema markup, and technical SEO that drives consistent organic traffic — the kind that keeps converting without a paid budget behind it.
DTC Brands
Local Retail
Food & Beverage
04
Email & SMS Marketing (Klaviyo)
Klaviyo setup, welcome series, abandoned cart flows, post-purchase sequences, and win-back campaigns. Your owned channels become your most profitable revenue stream — without the CPM volatility of paid ads.
DTC Brands
Local Retail
Food & Beverage
05
Conversion Rate Optimization
A/B testing, page speed optimization, checkout flow improvements, and UX audits that squeeze more revenue from the traffic you're already paying for. Every percentage point of CVR improvement compounds directly into profit.
DTC Brands
Local Retail
06
Analytics & Revenue Attribution
GA4 setup, multi-touch attribution modeling, and monthly dashboards that connect every dollar of ad spend to real outcomes — add-to-carts, completed purchases, and LTV by channel. You'll always know your exact cost-per-order and what's actually driving growth.
DTC Brands
Local Retail
Food & Beverage
Across All Ecommerce Verticals
Numbers that
speak for themselves.
3.4×
Avg ROAS Increase
across all ecommerce clients
38%
Lower Customer CAC
vs. prior agency or in-house
22%
Avg CVR Improvement
from CRO and funnel audits
60+
Days to First ROI
guaranteed or we keep working
How It Works
From audit to full revenue engine
in 60 days.
A proven four-step process that works for DTC brands, local retailers, and food & beverage companies — structured around your margins, your market, and your growth goals.
1
Free Revenue Audit
We audit your ad accounts, SEO footprint, email flows, and funnel to find exactly where revenue is leaking — and how much is recoverable.
2
Custom Growth Strategy
We build a tailored channel roadmap for your brand — the ad platforms, campaigns, and retention sequences designed for your specific customer and product margins.
3
Full Implementation
Our team handles everything. Ads launch, SEO pages go live, email flows activate — you stay focused on your product while we build your revenue engine.
4
Optimize & Scale
Weekly performance reviews, A/B testing, and continuous creative iteration. We don't set-and-forget — we push harder to grow your revenue every single month.
Why Ritner Digital
We know ecommerce.
Not just the internet.
Generic agencies treat your store like a law firm or a contractor. We're ecommerce specialists — we understand product margins, LTV economics, seasonal buying cycles, and how shoppers actually move from discovery to purchase to repeat buy.
Talk to an Ecommerce Specialist →Ecommerce & Retail Specialists
Our team has worked with DTC brands, local retailers, and CPG companies. We understand unit economics, LTV, seasonal demand curves, and how customers actually decide to buy — and buy again.
Margin-First Thinking
We don't just optimize for ROAS — we optimize for profit. Every campaign is built around your actual product margins and LTV targets, not vanity metrics that look good in reports.
No Lock-In Contracts
Month-to-month because we earn your business every single month. If we're not moving your revenue number, you're not stuck paying for nothing.
One Dedicated Account Manager
A single point of contact who knows your brand, your products, and your numbers inside and out. No ticket queues. No getting bounced between departments.
Let's Get to Work
Ready to turn your store into
a revenue machine?
Get a free, no-obligation revenue audit. We'll show you exactly where your ecommerce or retail business is leaving money on the table — and exactly how we fix it.