Turns Out You Can’t Embed Custom Code on HubSpot Landing Pages (Unless You’re on Content Hub Pro or Enterprise)

This was supposed to be boring.

Open HubSpot.
Build a landing page.
Paste embed code.
Move on.

Instead, HubSpot politely informed us:

You can’t embed custom code on landing pages unless you’re on Content Hub Professional or Enterprise.

Not a warning during setup.
Not a callout in the sales deck.
A hard stop… once we were already building.

Welcome to the weeds.

The Reality of Marketing Platforms (No One Warns You About)

On the surface, most marketing platforms look the same:

• Landing pages? ✔️

• Forms? ✔️

• Customization? ✔️

But the real story lives in the fine print:

• Feature gating by tier

• “Basic” functionality locked behind upgrades

• Capabilities you only discover when you actually try to use them

And in this case, the realization came mid-build.

The HubSpot Content Hub Catch

To be clear: HubSpot Content Hub is a strong product.

But here’s the nuance many teams don’t find out until later:

• Starter: Great for simple pages, fast setup, minimal customization

• Professional / Enterprise: Required if you want to embed custom code on landing pages

That matters if your landing pages rely on:

• Third-party widgets

• Advanced tracking

• Custom forms

• Embedded tools or scripts

If you don’t need that flexibility, Starter might be fine.

If you do—and many growing teams eventually do—this becomes a surprise upgrade conversation.

This Isn’t a HubSpot Problem (It’s a Visibility Problem)

Nothing here is deceptive.

HubSpot isn’t hiding anything.

But marketing decisions rarely happen in a vacuum. They happen fast, with budgets, timelines, and expectations attached.

And sometimes you don’t realize what you actually need until:

• The campaign is live

• The landing page is built

• The code is ready to ship

That’s when “standard stuff” suddenly isn’t so standard.

Why This Is Where Agencies & Partners Earn Their Keep

This is the unglamorous part of marketing:

• Knowing where platforms draw the line

• Understanding how tiers affect real-world execution

• Spotting friction before it becomes regret

At Ritner Digital, this is exactly where we help.

Not by pushing one platform over another—but by helping teams:

• Understand the real trade-offs

• Compare tools honestly

• Decide what’s worth paying for (and what isn’t)

• Go in informed instead of surprised

Sometimes the win isn’t avoiding an upgrade.

It’s knowing it’s coming.

The Bigger Lesson

Marketing platforms don’t fail teams.

Surprises do.

And most surprises don’t show up in demos—they show up mid-build, when timelines are tight and options are limited.

That’s why experience matters.

Because someone has already hit the wall before you—and can tell you where it is.

The Bottom Line

If you’re considering HubSpot Content Hub for landing pages, here’s the takeaway:

• Starter works for simple use cases

• Custom code requires Pro or Enterprise

• You won’t always know this stuff until you’re building

If you want help evaluating platforms, tiers, and real-world limitations before you sign—or at least before you’re stuck—Ritner Digital can help.

Sometimes the best marketing decision is just being more aware.

And sometimes, it’s knowing who to call when HubSpot says no

Frequently Asked Questions

Can you embed custom code on HubSpot landing pages?

Yes—but only if you’re on HubSpot Content Hub Professional or Enterprise. HubSpot Starter does not allow custom code embeds on landing pages, which can limit advanced tracking, third-party tools, and custom functionality.

Does HubSpot Starter allow custom code at all?

HubSpot Starter allows limited customization, but custom code embeds are restricted on landing pages. This often surprises teams who assume embed code is a standard feature across all tiers.

Why does HubSpot restrict custom code to higher tiers?

HubSpot tiers are designed around use cases. Starter is meant for simple, fast deployment, while Professional and Enterprise unlock advanced customization, flexibility, and control—including embedded code on landing pages.

Is HubSpot Content Hub still worth it?

For many businesses, yes.

Content Hub Professional or Enterprise is worth considering if you:

• Need custom embeds or third-party integrations

• Rely on advanced tracking or scripts

• Want more control over landing page behavior

The key is understanding these limitations before committing.

How does HubSpot compare to other landing page builders?

Platforms like Webflow, WordPress, or Unbounce typically allow custom code embeds by default. HubSpot trades flexibility at lower tiers for ease of use and tighter CRM integration—making tier selection especially important.

When do teams usually discover these limitations?

Most teams discover Content Hub limitations mid-build, not during sales calls or onboarding. This often leads to unexpected upgrade conversations after contracts are signed.

How can agencies help avoid platform regret?

Experienced marketing partners understand:

• Feature gating by tier

• Real-world build limitations

• When platforms outgrow their starter plans

This helps businesses make more informed decisions—or at least avoid being surprised later.

How does Ritner Digital help with HubSpot decisions?

At Ritner Digital, we help teams:

• Evaluate HubSpot tiers based on real use cases

• Compare Content Hub to alternative platforms

• Identify limitations before they impact campaigns

• Make informed platform and upgrade decisions

The goal isn’t to sell software—it’s to avoid regret.

What should I do before choosing a landing page platform?

Before committing, consider:

• Do you need custom code embeds?

• Will you use third-party tools or scripts?

• How flexible do your landing pages need to be?

Asking these questions early can save time, money, and frustration later.