01 / SEO SERVICES / TECHNICAL SEO
BUILTTO BEfound.
Your site might look incredible. But if search engines struggle to crawl, index, or understand it, your best pages can get overlooked. We find the issues beneath the surface—and build a clearer path from your website to search.
NOT JUST
PRETTY.
Discoverable.
Conceptual workflow · not a live audit or indexation guarantee
DO THE WORK. ↗
01 / THE INVISIBLE PROBLEMS
LOOKS GOOD.
But is it working?
Technical problems rarely announce themselves on the homepage. A site can look polished to visitors while sending confusing signals to Google. Here are four signs worth investigating.
Pages go missing.
Important URLs are discovered but not indexed, or excluded for reasons nobody has reviewed.
Mobile feels slow.
Heavy images, scripts, or unstable layouts make loading and interaction harder than they should be.
Signals conflict.
Duplicate URLs, canonicals, redirects, and internal links point search engines in different directions.
Traffic drops after changes.
A redesign or migration shifts URLs, content, or crawl settings without a coordinated SEO plan.
02 / THE FOUNDATION
BE FOUND.
Be understood.
Technical SEO makes the important parts of your website easier for search engines to reach and interpret. It doesn't replace great content—it removes obstacles that keep that content from being considered.
03 / WHAT WE WORK ON
THE TECHNICAL
to-do list.
Six connected areas, one goal: make your site easier to crawl, understand, and use. Every recommendation is prioritized for your actual website—not pulled from a generic checklist.
Crawlability & indexation
We investigate robots directives, XML sitemaps, index coverage, orphan pages, and status codes to make sure important content can be discovered and considered for indexing.
Page speed & Core Web Vitals
We identify slow-loading assets, heavy scripts, interaction delays, and layout shifts—then prioritize changes that improve the actual visitor experience.
Site architecture & links
We examine URL organization, navigation depth, internal linking, and breadcrumbs so the right pages are connected and important content isn't stranded.
Redirects & canonicals
We resolve broken destinations, redirect chains, duplicate URL variants, and conflicting canonical signals—especially during redesigns and migrations.
Structured data & schema
We implement and validate supported markup where it accurately describes your content, helping eligible pages communicate clear machine-readable information.
Mobile & JavaScript rendering
We check whether essential content and links are actually accessible when crawlers render your pages—not just when a person opens them in a browser.
04 / START WITH YOUR SYMPTOM
SOMETHING OFF?
Start here.
Different symptoms call for different investigations. Select the issue that sounds most familiar to see where we'd start. This is a guide—not an automated site scan.
FIRST, FIND THE BLOCKER.
A missing page isn't always a technical failure. We compare the pages you want indexed with what Search Console reports, then investigate the underlying reason.
- Review Page Indexing and URL Inspection reports
- Check noindex, canonical tags, and crawl permissions
- Inspect site links, sitemaps, and the content itself
this page go?
05 / PERFORMANCE THAT PEOPLE FEEL
FAST IS GOOD.
Usable is better.
Core Web Vitals capture three dimensions of real-world experience: loading, responsiveness, and visual stability. These are Google's published good thresholds—not measurements of your site.
Largest Contentful Paint
Good at 2.5 seconds or less.
Interaction to Next Paint
Good at 200 milliseconds or less.
Cumulative Layout Shift
Good at a score of 0.1 or less.
06 / THE WAY WE WORK
FIND IT. FIX IT.
Keep it clean.
We turn technical findings into a practical list of actions, then check whether those changes actually solved the problem.
Audit the site.
Review crawl data, Search Console, priority templates, performance reports, and known changes.
Prioritize what matters.
Separate critical blockers from minor cleanup, with impact and effort made clear.
Implement & verify.
Make approved fixes or coordinate with your developer, then test what changed.
Monitor & refine.
Track indexing, crawl errors, page experience, and priority organic landing pages over time.
07 / FROM THE RITNER DIGITAL BLOG
GO DEEPER
on the details.
Helpful reads from the Ritner Digital blog on migrations, crawling, and technical SEO decisions.
Why Traffic Drops After a Website Redesign
Redirects, content changes, rendering, and more: the issues to investigate when a new site loses organic visibility.
How Google Calculates Crawl Budget
What crawl budget actually means, when it matters, and what can waste crawlers' time on a larger site.
SEO Migration Checklist for Enterprise Websites
A structured approach to URL mapping, staging checks, launch-day verification, and post-launch monitoring.
Squarespace to Shopify: The SEO Migration Checklist
Technical safeguards for a platform switch—from URL inventories and redirects to testing and launch.
09 / STRAIGHT ANSWERS
GOOD
questions.
Technical SEO sounds complicated because parts of it are. Here's what matters in plain English.
What exactly is technical SEO?
How is it different from on-page SEO?
Why aren't some of my pages indexed?
Can you help with technical SEO on Squarespace?
Will improving Core Web Vitals improve rankings?
When should I get a technical SEO audit?
10 / LET'S LOOK UNDER THE HOOD
LET'S FIX
WHAT'S in the way.
Tell me what's happening with your site—slow pages, indexing questions, a migration on the horizon, or a drop you can't explain. We'll start with the problem and map the next step.
Contact links to your existing homepage form. No duplicate form or site-wide navigation added.