Design Showcase · Women’s fitness community
The Flamingo Concept
A flamingo pink, berry and lemon website for a women’s fitness, nutrition and community brand: 1:1 coaching, walk clubs, virtual circles, events, guides and plans in one place.
Coming soonPink in Progress is our own brand, launching soon at pinkinprogress.com. Plans, events and dates in this demo are a preview and may change before launch.
The whole homepage
One page, top to bottom.
This is the real demo site, not a screenshot. Scroll inside the window, flip the plans to three-month billing, filter the events and open the FAQ, just like a new member would.
The walkthrough
Every section, up close.
First impression
01
Hero
A huge two-line headline in berry and flamingo pink, an arch photo with a progress card, a round sneaker photo and a spinning badge, then a slow scrolling ticker.
02
Why pink
The story behind the name, with an “in the pink” definition and three cards for after baby, after a hard season and ready for more.
03
Three ways in
Fitness, nutrition and community cards, each with a photo, three points and a link.
Coaching and community
04
How coaching works
Four numbered steps beside a phone-style weekly check-in with habits, checks and a coach note.
05
New moms
Stacked stroller and laptop photos, four support cards and a note about provider clearance.
06
Events
An upcoming events list with date tiles, in person and virtual tags and filters, plus a walk club card.
Joining
08
Plans
Three plans with a most popular card, a monthly or three-month toggle and a guide add-on strip.
Journal and contact
The Flamingo, built for Squarespace.
What is the Flamingo Concept?
It’s a flamingo pink, berry, cream and lemon website for a women’s fitness, nutrition and community brand: a hero with a progress card, a story section, three ways to join, how coaching works, a new moms section, a filterable events list, guides, plans with a billing toggle, a blog and a join form, all built as custom code on Squarespace.
Why it matters
It’s designed to sell more than coaching. Walk clubs, virtual circles and events make the community the product, and the site never relies on a founder photo, so the brand can grow beyond one person.
01 · See what’s inside
What’s inside
Coaching, community and content on one page.
One homepage, fourteen sections: a nav with a pink join button, a hero with a progress card and spinning badge, a scrolling ticker, a why pink story, three ways in, how coaching works, new moms, community and events, guides, plans, a promise list, a blog, a join form and an FAQ above a big wordmark footer.
Section counts are from the demo site.
02 · See what’s inside
Plans
Three ways to join, clear at a glance.
Plan cards go from community membership to full 1:1 coaching, with the middle plan flagged as most popular. A billing toggle switches between monthly and three-month pricing, and guides sit underneath for anyone who wants to start on their own.
Example plans from the demo site.
03 · Built for community
Events
Make the community the product.
Upcoming walks, workouts, coffee meetups and virtual circles sit in one list, with date tiles and tags for in person or virtual. Filter buttons narrow it down, and a pink card invites members to start a walk club in their own neighborhood.
Example events from the demo site.
04 · Built for community
How coaching works
Show the coaching before they apply.
Four simple steps explain the process, and a phone-style card shows a real-looking weekly check-in: habits checked off, one to work on and a short coach note. Visitors see exactly what being coached feels like.
Illustrative example.
05 · Built for you
Want something similar?
Use this concept as a starting point.
This concept is our own brand, launching soon. If you like the direction, I can design and build a custom website for your business, shaped around your own brand, content and goals, then launch it and help keep it running.
Illustrative timeline.
Questions
Is Pink in Progress a real business?
Yes. It’s our own brand and it’s launching soon at pinkinprogress.com. The plans, events and dates in the demo are a preview and may change before launch.
Why are there no founder photos?
On purpose. The imagery is lemon water, sneakers, strollers and coffee with friends, so the brand is about the community, not one coach, and can add coaches over time.
Does the join form actually send?
Once it’s set up, yes. It connects to a Squarespace form, Mailchimp or another email tool, and the interests someone picks come through with every message.
Can this work for other businesses?
Yes. The layout fits moms’ groups, run clubs, yoga and pilates studios, wellness coaches and any membership community with events.
Can the colors change?
Yes. Flamingo pink, berry, cream and lemon are this brand’s colors, but a custom build uses yours.
Ready when you are
Let’s make itYours
Tell me about your business and what you need from your website. I’ll reply personally and let you know if a custom site like this is the right fit.
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