Webmaster services · Philadelphia & everywhere
Your website, looked after by an actual human.
Updates, domain, DNS, email, backups, broken forms — the unglamorous work that keeps a site alive. We handle it for the same flat $1,000/month as everything we do, and tell you what we did in plain English.
Site health, checked monthly
Tap a line for what it means
SSL certificate
Valid and auto-renewing
SSL certificate
Valid and auto-renewing
The digital padlock. It proves your site is really yours and scrambles what visitors type so nobody can snoop. When it lapses, browsers slap a "Not Secure" warning on your site — and people leave.
Domain & DNS
Renewed, records clean, in your name
Domain & DNS
Renewed, records clean, in your name
Your domain is your address on the internet — yourbusiness.com. DNS is the switchboard that points that address at your website and your email. One expired renewal or wrong record, and both just stop.
Contact forms
Test-submitted and delivering
Contact forms
Test-submitted and delivering
The box customers fill out to reach you. Forms can look perfectly fine and silently stop delivering — the only way to know is to fill one out like a customer would. So we do, every month.
Backups
Current and restorable
Backups
Current and restorable
A saved copy of your whole site, kept somewhere safe. If something gets deleted, hacked, or broken, a good backup is the difference between a bad hour and rebuilding from scratch.
Uptime & speed
Monitored, not assumed
Uptime & speed
Monitored, not assumed
Uptime is whether your site is actually reachable right now. Speed is how fast it loads when someone gets there. Customers and Google both punish slow or down sites — so we watch both instead of assuming.
The stuff nobody checks — until it breaks.
Checked ✓
THE JOB, DEFINED
What's a webmaster? The job nobody's doing.
A webmaster is the person responsible for keeping a website alive: the updates, the domain, the DNS records, the email routing, the security, the backups, and the fixes when something breaks.
The word fell out of fashion years ago — agencies rebranded the work as "digital solutions" and "managed services," then quietly stopped doing most of it. But the job never went away. Every website still needs one. Almost no small business has one.
Here's why that matters: websites break silently. A form stops delivering and leads vanish for months before anyone notices. An SSL certificate lapses and browsers start warning visitors away. A domain expires because the renewal email went to an employee who left in 2023. None of it announces itself — the phone just gets quieter.
And there's a newer reason. Google and AI engines like ChatGPT won't recommend a site that's half-broken — slow pages, dead links, and security warnings all read as "don't trust this business." A maintained site isn't just insurance anymore. It's the floor your visibility is built on.
Most businesses don't need a $150/hour developer on retainer for this. They need one reliable person who checks the site every month, fixes what's wrong, and answers the phone when something breaks. That's the gap this service fills.
Nobody's watching your site.
These are the symptoms.
If any of these sound like your business, you don't have a website problem — you have a webmaster problem. They're cheaper to fix than you think.
Site's down, nobody to call
Something broke on a Tuesday and there's no number to dial — just a support ticket into the void.
Domain held hostage
Your own domain sits in an old vendor's account or an ex-employee's email, and nobody has the login.
Updates piling up
New hours, new services, new photos — a to-do list of small edits that's been "next week" for a year.
Forms silently broken
The contact form looks fine but delivers to nowhere. You find out months later how many leads it ate.
"The guy who built it" is gone
The site works, mostly — but the person who understood it moved on, and took the knowledge with them.
Scared to touch anything
You'd update the site yourself, but the last time someone clicked the wrong thing, the homepage vanished.
What's included, in plain terms.
The whole maintenance job — everything a website needs to stay alive, handled by one accountable person, reported in plain English every month.
01 · SITE UPDATES AND EDITS
The to-do list, actually done.
New hours, new photos, a new service page, a seasonal banner — the small edits that pile up when nobody owns them. Send them over in plain English; they get done within days, not sprints.
- Content changes and page edits
- New pages built in your existing design
- Photo, menu, and pricing updates
- Seasonal and promo swaps
02 · DOMAIN, DNS, AND EMAIL
The plumbing, in your name.
Your domain, DNS records, and email routing — managed properly, documented, and registered in your name, not ours. If it's currently trapped in an old vendor's account, getting it back is job one.
- Domain renewals that never lapse
- DNS records cleaned up and documented
- Email and verification setup
- Everything owned by you, always
03 · MONITORING AND MONTHLY CHECKS — THE CORE OF THE JOB
We check. Every month. For real.
The heart of webmaster work is boring on purpose: every month, we test-submit your forms, click your links, check your uptime, and look at your site the way a customer would. Broken things get found by us — not by the customer you never heard from.
- Contact forms test-submitted monthly
- Uptime monitoring with alerts
- Broken links and errors caught and fixed
- Site-down issues jump the line — same day
04 · SECURITY, SSL, AND BACKUPS
Boring until the day it isn't.
SSL certificates that never lapse, backups that actually restore, and access locked down so an ex-employee's old password isn't the key to your business. Nobody notices this work — that's what done right looks like.
- SSL valid and auto-renewing
- Backups current and tested
- Access and password cleanup
- Platform updates applied safely
05 · SPEED AND TECHNICAL HEALTH
Fast enough to be trusted.
Slow pages lose customers and search visibility both. We keep the technical floor solid — page speed, mobile experience, indexing basics — so Google and AI engines have no excuse to skip you.
- Page speed watched and improved
- Mobile experience checked on real phones
- Indexing basics kept clean
- Analytics and tracking installed right
06 · THE PLAIN-ENGLISH MONTHLY SUMMARY
What changed, what broke, what we fixed.
Once a month you get a short, human-written summary: what we updated, what we caught, what we fixed, and anything you should know about. Same reporting standard as everything else we publish — no dashboards you'll never open.
- Short monthly summary, written by a person
- Every fix and change logged
- Heads-ups before problems become problems
- A record you own if you ever leave
One flat rate. Two ways to point it.
Shooting straight, like always: everything we do is $1,000/month, flat. The difference is what the month gets spent on — keeping your site healthy, or making it grow.
THIS PAGE · WEBMASTER FOCUS
Keeps it alive.
The maintenance job, done deeply. Your site stays updated, secure, fast, and watched — and when something breaks, a real person fixes it. The right pick when the site itself is the problem and growth can wait.
- Updates, plumbing, monitoring, backups
- Fixes what's broken, prevents what's next
- Plain-English monthly summary
THE WHOLE JOB · GROWTH FOCUS
Makes it grow.
The upkeep plus the growth work — search strategy, content systems, digital PR, AI search visibility, and the published numbers to prove it's working. If your site is already healthy and you want to rank and get named by AI, point the month here.
- Site upkeep folded in
- Content, PR, and AI search visibility
- Real Search Console data, published monthly
PRICING · IN PLAIN TERMS
$1,000 /month
Flat rate — same as everything we do. That's it, that's the pricing section.
The whole maintenance job — updates, domain and DNS, monitoring, security, backups, and the plain-English summary every month. Site-down emergencies jump the line, same day. No setup fees, no lock-in, and cancelling is one email, either side. If your site needs something big — a rebuild, a redesign, a migration — you'll hear it from us straight before we touch anything, not on a surprise invoice after.
The same honesty you've already seen.
The monthly summary you'd get isn't a promise — it's a habit we already have in public. Every month we publish our own search data, dips included. Maintenance clients get the same treatment, just about their site instead of ours.
MONTHLY BENCHMARK · AUG 4, 2026
July 2026 SEO benchmark report
Our own Search Console data, published in full — the reporting standard every client gets, webmaster included.
Read the full report →
REPORT CARD · JUL 22, 2026
180-day SEO report card
We grade our own work in public, misses and all. That's the person who'd be watching your site.
Read the report card →
CLIENT SPOTLIGHT · THE HONEST VERSION
Meet True Blue Autos. The kind of business we built this firm for.
A family-run dealership in Greensburg, Indiana — hand-picked Super Duty trucks and flatbeds, a no-commission sales team that gives straight answers, and nationwide shipping to any job site. Shooting straight: they're with us for the growth job — SEO and AI search — not webmaster services. But it's the same person doing the work, the same standards, and their real numbers get published monthly, dips included, right next to our own.
Every site we take on gets checked the same way — theirs is published in full. The AI search test and the backlink audit below are the same checks a webmaster engagement starts with.
AI VISIBILITY TEST
We asked ChatGPT, Gemini, and Claude where to buy a truck — 30 times
True Blue won its hometown and vanished everywhere else. The full test, prompt by prompt, and what it told us to fix first.
Read the test →
BACKLINK AUDIT
Backlink profile audit: building trust in a crowded truck market
Where True Blue's authority stands today, what's missing, and the plan to earn it — the same audit every prospect's site gets.
Read the audit →
Questions we hear a lot. Straight answers.
The honest version of everything people ask before they reach out.
What platforms do you support?
How fast do you respond when something breaks?
Do I keep ownership of my domain and accounts?
What's not included in the $1,000?
Webmaster or the full SEO engagement — which do I pick?
Who actually does the work?
Ready to have someone actually watch your site?
Tell us what's going on — broken, neglected, or held hostage, write it plain. Mention "webmaster" in the form and your reply comes with a free site-health check: SSL, domain, forms, speed, and what we'd fix first.
Get your free site-health check✓ Real reply from the founder
✓ Within one business day
✓ No pressure, no pitch deck
Not ready yet? See how we report on our own work first: read July's numbers →