What 101 LinkedIn Followers Actually Told Us About Our Business — Including One Number We Didn't Expect

A hundred and one followers is not a milestone anyone brags about — but small audiences tell surprisingly clear stories if you actually read the data. So when LinkedIn's follower demographics crossed the threshold where they populate, we pulled them apart. What we found was more useful than expected: about 44% of our followers are VP, C-suite, owner, or partner; nearly half sit in sales or business development; we're anchored in Philadelphia but reaching internationally — and more than a third are in automotive, a concentration we genuinely didn't see coming. Here's the full breakdown of who follows Ritner Digital, and how reading it honestly quietly reframed who we think we're really talking to.